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Open New Opportunities With Appealing Jewellery Website Design

At OrangeMantra, we believe in developing sites that not only look good but also drive revenue by offering an intuitive and exceptional user experience; working seamlessly to guide consumers along a natural path to purchase.

Read on to discover how we helped Anjum Jewels to increase the user experience of their site and boost their sales by crafting them an elegant tool for their eCommerce store.

open new opportunities

About the Project

Anjum Jewels is a big brand with a belief that helps fashionistas to flaunt beautiful Jewellery without thinking about its price. Anjum Jewels have been glittering efficiently in reflecting their Jewellery shine through the eyes of the customers. If you are looking for outstanding verities in gold-plated, silver, Kundan, and Swarovski Jewellery, Anjum Jewels will be the right destination for you.

Anjum Jewels

Journey “Anjum Jewels”

When they came to us, they haven’t purchased the domain and hosting yet. They had nothing that is already built or purchased. We listened to their concept and we have offered them to purchase a domain and hosting first.

We have examined every parameter and come up with a master plan. We decided that we will go step by step. In the first phase, we have to develop their website. Then, we will upload some required content and perform SEO activities. At last, we will promote their brand through ads or other marketing strategies.

What did OrangeMantra do to help?

As user experience or UX experts, our team of developers built out a sleek and intuitive website to help customers to browse the product seamlessly.

OrangeMantra has helped Anjum Jewels to create an efficient online eCommerce portal to display and sell their products. Moreover, we have created SEO optimized content for their whole website to supplement both Facebook ad and Google ad campaign.

  • 155% increase in online sales in the first six months
  • 100% responsive Magento website for mobile and desktop
  • 258% increase in web traffic from digital advertising efforts
  • 184% growth in revenue from small screen visitors
  • 180% expansion in average order on mobile

The Solution Assisted By Us –

  • 01Development of a splendid Magento website for showcasing the products.
  • 02Organizing the visual aesthetics for exceptional user experience.
  • 03Doing the content part efficiently for greater product transparency.

Home Page

  • In Top Header, My Wishlist, My Account, Sign In, Shopping Cart, and welcome message/Jewellery Offer Text.
  • In the Navigation panel, Mega Menu dropdown with Product Categories and Sub Categories of Jewellery.
  • Sliding Banner: Any product category or any info page block on the homepage.
  • Featured collection and New Arrival, Popular Jewellery products blocks.
  • Blog area: Display 2 to 3 most recent blogs on Jewellery designs and market trends.
  • Newsletter Signup & Social Sharing Links.
  • Footer: quick links.

Product Listing

  • Filter items by categories or sub-categories gold purity, price range, metal, gender, stones, style, types, occasion, stone color, and design.
  • Present product category in grid format.
  • Sorting by What’s New, Popular, Price, Discount
  • Breadcrumb navigation
  • Every product display with name, image, price, size (in limited products) special price range
  • Add to cart and Wishlist button
  • Pagination & Page Indexing


  • Integration of multiple payment gateways Debit Card, Credit Card, Paytm, Gpay, UPI, American Express, Jio Money, Ola Money, PayCash-Card, Oxigen Wallet, Yes Pay, Airtel Money, FreeCharge, PhonePe.
  • Securely pass credit card credentials directly from the client browser to the payment gateway portal, bypassing the application.
  • Qualify for the simplest level of PCI Compliance (SAQ-A or SAQ A-EP), relying on payment processes utilized automated fraud detection tools.
  • Sales boost with the benefit of saved credit cards and UPI payments
  • Accept purchase orders and payments on account
  • Accept cash on delivery


  • Get real-time updates for a shipping rate
  • Offer free shipping
  • Order tracking is offered via customer accounts or a configurable widget of order tracking
  • Fix the flat rate shipping charges per order or product
  • Ship to multiple addresses in one order
  • Define table rates for price, weight, destination, and number of products

Product Browsing

  • Show Multiple pictures per product.
  • Show Stock availability.
  • Zoom-in on Product Images.
  • Product dimension, details, price breakup, and tags
  • Daily gold prices
  • Showing product description
  • Size (If buyer want to change the size)
  • Display product videos from YouTube if required
  • Present Product reviews and ratings if required
  • Give an option to add an item to Wishlist
  • Set related items, recommendation to enhance average order value share products
  • The product can be shared through Facebook, Instagram, Twitter, and email links


  • Incorporating a Mini-cart on the store page for summarizing the items
  • Enable buyers to create an account in the cart with one click on the checkout page
  • Show the estimation of tax and shipping charges in the shopping cart
  • Allow buyers to save their product shopping carts
  • Show an order summary with product pictures to complete their purchases later
  • Checkout offer gift wrapping and gift messages
  • Offer guest and registered user checkout
  • Buyers are automatically recognized when they submit their email addresses.
  • Configure rates and taxes for gift-wrapping options
  • Order processing capability is enhanced with the defer stock update option

SEO Services

  • Logo Creation and Graphic Designing
  • Search engine friendly URL structure
  • Content Creation & Publishing
  • Image ALT. Tag implementation
  • Category structure implementation
  • Canonical implementation
  • Scheme mode implementation
  • Cross-browser testing
  • Mobile friendly optimization
  • Google Analytics audit
  • Robots.txt creation
  • Sitemap.xml Creation
The Results?

What Were The Results?

Previously, consumers would have to come to the site to understand the product and how it worked before making a purchase. Now, every visitor to the Anjum Jewels website is guided right through the efficient process to the checkout page – which is an enjoyable activity for customers.

With the help of Magento, OrangeMantra offers you the complete solutions that help their jewellery business grow. We provide the mantra of making jewellery artists and jewellers successful online. We help them to create a robust store. We make their online presence more efficient and productive in the Indian marketplace.

The brand is experiencing higher levels of customer engagement as a result of its unique user interface. At OrangeMantra, we look forward to seeing this glamorous brand continue to grow.

If you are interested in investing in an eCommerce website development project to help you boost your sales and meet your unique business goals, OrangeMantra is here to help.

Why Choose OrangeMantra

Why Choose OrangeMantra for eCommerce Jewellery Website Development?

  • Dedicated Project manager serve customers for timely reporting of the project progress.
  • The modest technologies and strategies are integrated to finish the website development work.
  • We have a brilliant team of designers and developers that are skilled, & experienced to create engaging websites.
  • We provide a wide range of web design, eCommerce design, and customization services of high-end to our customers.
  • We are fully committed to delivering the project on the given deadline without any delay.
  • We provide a wide variety of hiring packages i.e. hourly, weekly, and monthly to our customers.
  • Competitive pricing with 24/7 devoted technical support offering high-quality services.

Our dedicated team is passionate about building high-end eCommerce portals to help enterprises unlock their full potential and reap all the benefits of owning a customizable and user-friendly online store.