{"id":13286,"date":"2017-10-31T04:31:28","date_gmt":"2017-10-31T04:31:28","guid":{"rendered":"https:\/\/www.orangemantra.com\/blog\/?p=13286"},"modified":"2025-06-27T09:29:07","modified_gmt":"2025-06-27T09:29:07","slug":"mobile-apps-give-winning-advantage-e-commerce-portals","status":"publish","type":"post","link":"https:\/\/www.orangemantra.com\/blog\/mobile-apps-give-winning-advantage-e-commerce-portals","title":{"rendered":"How Mobile Apps Give A Winning Advantage To E-Commerce Portals"},"content":{"rendered":"<p>Smartphone devices are no longer confined to communication but offer an unending array of services and advantages to the users. E-commerce is an industry that is deriving huge benefits from these devices and all the credit goes to mobile applications. These smart applications complement e-commerce stores as if they are a match made in heaven. Their growth goes hand in hand due to the interdependence and growth potential they offer to each other.<\/p>\n<p>M-commerce has acquired immense popularity in the past few years, which is the reason that most sellers are now investing in <a href=\"https:\/\/www.orangemantra.com\/services\/mobile-application-development\/\" target=\"_blank\" rel=\"noopener\">mobile app development<\/a>. Prior to this, those who wanted to shop via smartphone were dependent on websites which they accessed using the mobile browsers. Gradually, as smartapps proliferated the market, their preference tilted in their favor because of the speed, ease, and security they offer. Additionally, these applications come up with amazing features that add a winning advantage to e-commerce portals:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.orangemantra.com\/blog\/mobile-apps-give-winning-advantage-e-commerce-portals\/#Higher_visibility_and_reach_among_targeted_customers\" >Higher visibility and reach among targeted customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.orangemantra.com\/blog\/mobile-apps-give-winning-advantage-e-commerce-portals\/#Improved_shopping_experiences_drive_customer_loyalty\" >Improved shopping experiences drive customer loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.orangemantra.com\/blog\/mobile-apps-give-winning-advantage-e-commerce-portals\/#Geo-targeted_offers_for_better_customer_relationship\" >Geo-targeted offers for better customer relationship<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.orangemantra.com\/blog\/mobile-apps-give-winning-advantage-e-commerce-portals\/#Personalized_promotions_through_push_notifications\" >Personalized promotions through push notifications<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Higher_visibility_and_reach_among_targeted_customers\"><\/span><b>Higher visibility and reach among targeted customers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Today, the contextual meaning of <a href=\"https:\/\/www.orangemantra.com\" target=\"_blank\" rel=\"noopener\">e-commerce store development<\/a> has become wider as it covers smartphone applications along with the traditional web stores. The reason is that these apps serve the purpose of extending the visibility and reach of the business. The large smartphone user base enlarges the potential range of target audience for an online store, which translates into an increase in traffic as well as reach. It can be aptly said that mobile apps serve as a powerful branding tool for the business as they improve its level of recognition.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Improved_shopping_experiences_drive_customer_loyalty\"><\/span><b>Improved shopping experiences drive customer loyalty<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Smartapps enable the users to shop on the go, making it a pleasurable experience for them. At the same time, they come up with a faster, smarter, and safer payment mechanism owing to the seamless integration of digital wallet in them. Additionally, sellers are investing in futuristic concepts such as <a href=\"https:\/\/www.orangemantra.com\/services\/augmented-reality-app-development\/\" target=\"_blank\" rel=\"noopener\">Augmented Reality app development<\/a> to take the shopping experiences a notch higher. Users tend to forge stronger connections with the brand and this leads to improvement in repeat sales and customer retention over a period of time.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Geo-targeted_offers_for_better_customer_relationship\"><\/span><b>Geo-targeted offers for better customer relationship<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The concept of <a href=\"https:\/\/www.orangemantra.com\/services\/ibeacon-application-development\/\" target=\"_blank\" rel=\"noopener\">iBeacon app development<\/a> has opened up new opportunities for online sellers who want build stronger customer relationships. These apps use the innovative location-based technologies to deliver relevant offers and products based on the geographical location of the shopper. This yields a higher level of customer satisfaction to build long-term relationships for the business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Personalized_promotions_through_push_notifications\"><\/span><b>Personalized promotions through push notifications<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another big advantage of supplementing your <a href=\"https:\/\/www.entrepreneur.com\/science-technology\/11-mobile-apps-that-make-managing-your-online-store-easier\/284369\" target=\"_blank\" rel=\"nofollow noopener\">online store with a mobile application<\/a> is that it empowers the business with the powerful personalization technique of push notifications. With push notification, the right message can be delivered to the right customer at the right time. The chances of conversion, thus, increase manifold with this intelligent marketing strategy.<\/p>\n<p>Mobile applications are gradually becoming an essential for e-commerce stores as it is hard to imagine selling without being available on mobile. However, the bigger challenge is to stand apart as there is stiff competition on the App Store. What you offer has to be unique to make you stand apart in the crowd. Therefore, you must look for an expert mobile development company to create one that truly adds value to your business.<\/p>\n<p>At Orange Mantra, we are a team of expert mobile app developers with unmatched experience and expertise in diverse mobile platforms and technologies. Get in touch with us for creating high-performance business applications that match your requirements.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smartphone devices are no longer confined to communication but offer an unending array of services and advantages to the users. E-commerce is an industry that is deriving huge benefits from these devices and all the credit goes to mobile applications. These smart applications complement e-commerce stores as if they are a match made in heaven. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[802],"tags":[674],"class_list":["post-13286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-push-notifications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile Apps Give A Winning Advantage To E-Commerce Portals<\/title>\n<meta name=\"description\" content=\"Mobile Apps are the latest trend in the e-commerce industry. It gives a winning edge to website and also increases the conversion rate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.orangemantra.com\/blog\/mobile-apps-give-winning-advantage-e-commerce-portals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Apps Give A Winning Advantage To E-Commerce Portals\" \/>\n<meta property=\"og:description\" content=\"Mobile Apps are the latest trend in the e-commerce industry. 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