{"id":15626,"date":"2021-04-30T06:46:23","date_gmt":"2021-04-30T06:46:23","guid":{"rendered":"https:\/\/www.orangemantra.com\/blog\/?p=15626"},"modified":"2026-04-08T11:42:42","modified_gmt":"2026-04-08T11:42:42","slug":"google-announces-largest-ever-cloud-computing-deal","status":"publish","type":"post","link":"https:\/\/www.orangemantra.com\/blog\/google-announces-largest-ever-cloud-computing-deal","title":{"rendered":"Google Announces Its Largest-Ever Cloud Computing Deal"},"content":{"rendered":"<p><span style=\"color: #000000;\">Google announced one of its most ambitious cloud-computing contracts on April 26, 2021. The tech goliath has signed an agreement with Univision Communications, a Spanish-language broadcaster, as part of its cloud business expansion. With this deal, Google plans to beat rivals like Amazon and Microsoft by bundling its offerings across platforms and services. Univision can now use Google\u2019s services across YouTube, advertising, and Search services.<\/span><\/p>\n<p><span style=\"color: #000000;\">Univision Chief Executive Wade Davis said that Google\u2019s multi-platform offering was the deal-clincher, <strong><em>The Wall Street Journal<\/em><\/strong> reported. Experts say Google\u2019s latest move indicates how the tech superstar is leveraging different areas of its operations to expand its <a href=\"https:\/\/www.orangemantra.com\/services\/cloud-solutions\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>cloud solutions<\/strong><\/a> division.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.orangemantra.com\/blog\/google-announces-largest-ever-cloud-computing-deal\/#Clouds_Rising_Popularity_Among_CIOs_CTOs\" >Cloud\u2019s Rising Popularity Among CIOs &amp; CTOs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.orangemantra.com\/blog\/google-announces-largest-ever-cloud-computing-deal\/#Googles_Roadmap_to_Beat_Cloud_Rivals\" >Google\u2019s Roadmap to Beat Cloud Rivals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.orangemantra.com\/blog\/google-announces-largest-ever-cloud-computing-deal\/#Service_Bundling_as_a_Growth_Strategy\" >Service Bundling as a Growth Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.orangemantra.com\/blog\/google-announces-largest-ever-cloud-computing-deal\/#Redefining_Tech_Dominance_through_Bundling\" >Redefining Tech Dominance through Bundling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.orangemantra.com\/blog\/google-announces-largest-ever-cloud-computing-deal\/#Clouds_Optimistic_Prospects\" >Cloud\u2019s Optimistic Prospects<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.orangemantra.com\/blog\/google-announces-largest-ever-cloud-computing-deal\/#OrangeMantras_Cloud_Solutions\" >OrangeMantra\u2019s Cloud Solutions<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Clouds_Rising_Popularity_Among_CIOs_CTOs\"><\/span>Cloud\u2019s Rising Popularity Among CIOs &amp; CTOs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\">A growing number of corporate tech leaders are reviving their advanced cloud-based capabilities in the pandemic\u2019s wake. Cloud spending in 2021 could hit $332 billion, up 23% from last year, according to a forecast by Gartner.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cBeyond reducing costs, AI and automation solutions provide the opportunity to improve outcomes and eliminate waste. I see my cloud budget at least double in 2021,\u201d Barry Shurkey, CIO of the global IT consulting firm NTT Data Corp., told WSJ. Cloud-based <a href=\"https:\/\/www.orangemantra.com\/solutions-for-enterprise\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>enterprise software solutions<\/strong><\/a> remain the largest cloud market segment, according to the Gartner report.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Googles_Roadmap_to_Beat_Cloud_Rivals\"><\/span>Google\u2019s Roadmap to Beat Cloud Rivals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\">Last year, Google laid out a set of plans to focus on its cloud division. The company announced the measures following the appointment of former Oracle executive Thomas Kurian. He imposed hard project deadlines and cut jobs at the cloud division, according to WSJ. Among the objectives of these measures are to become one of the top two cloud-computing providers. AWS and Microsoft currently dominate the market. And the goal seems realistic. Google\u2019s cloud-computing sales have grown from nearly $4 billion in 2017 to $13 billion in 2020.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-15627\" src=\"https:\/\/www.orangemantra.com\/blog\/wp-content\/uploads\/2021\/04\/Google-cloud-statista.png\" alt=\"Google\u2019s Roadmap to Beat Cloud Rivals\" width=\"1080\" height=\"840\" \/><\/p>\n<p><span style=\"color: #000000;\">But Google\u2019s rivals, too, are recording unprecedented growth in cloud computing. Microsoft recently reported record sales growth in the cloud business. Its cloud growth is driven by a pandemic-spurred demand for cloud solutions across industries. Microsoft\u2019s record-setting cloud and gaming growth brought the company near a $2 trillion valuation.<\/span><\/p>\n<p><span style=\"color: #000000;\">Cloud computing sales represented around 13% of Amazon\u2019s total sales in 2019. Last year, AWS generated nearly $35 in sales, according to company figures. With former AWS boss Andy Jassy becoming Amazon\u2019s CEO, AWS will likely get even more focus.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Service_Bundling_as_a_Growth_Strategy\"><\/span>Service Bundling as a Growth Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\">Back to the Univision deal, Google\u2019s strategy highlights how tech companies grow by leaning on tried-and-true products to build budding businesses. Service bundles have emerged as a key ingredient of enterprise tech providers to lure customers. For instance, Microsoft also bundles in enterprise cloud deals, often including its Office 365 suite of <a href=\"https:\/\/www.orangemantra.com\/services\/custom-enterprise-application-development\/\"><strong>enterprise software applications<\/strong><\/a>. Amazon, too, has linked its cloud offering with other service areas.<\/span><\/p>\n<p><span style=\"color: #000000;\">Sealing a cloud-computing deal with Univision is not a mere coincidence. Bundling has proved particularly useful in the media industry. Media companies are on the lookout for cutting-edge tech tools like AI and ML to get a competitive advantage amid growing competition. Such tools help them recommend videos and content to viewers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Redefining_Tech_Dominance_through_Bundling\"><\/span>Redefining Tech Dominance through Bundling<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\">U.S. lawmakers have raised concerns over the bundling approach adopted by tech superpowers. They said Google used its dominance in mapping and other areas to acquire cloud customers. Google Cloud\u2019s CEO, Thomas Kurian, said the company was simply responding to customer needs.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cTo say, you can work with us on cloud but not the other platforms, doesn\u2019t make a lot of sense,\u201d Kurian said in an interview about the Univision deal. Google has been eager to turn its cloud business into a more significant contributor to overall sales. The tech giant remains a distant fourth to Amazon, Microsoft, and the Alibaba Group.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Clouds_Optimistic_Prospects\"><\/span>Cloud\u2019s Optimistic Prospects<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\">Cloud computing is expected to generate $266 billion in revenue in 2021, and balloon by another 30% before 2023, according to Gartner. Cloud computing has emerged as one of the most rapidly growing markets for tech companies.<\/span><\/p>\n<p><span style=\"color: #000000;\">As companies shift more of their IT budgets to data storage and <a href=\"https:\/\/www.orangemantra.com\/services\/digital-transformation\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>digital transformation solutions<\/strong><\/a>, the cloud will likely remain a crucial area. Google\u2019s contract with Univision is in sync with the most important segment of the cloud market. The meteoric rise of streaming services has turned the media industry into the biggest spender of cloud services.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"OrangeMantras_Cloud_Solutions\"><\/span>OrangeMantra\u2019s Cloud Solutions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\">At OrangeMantra, we\u2019ve been building end-to-end cloud-based solutions long before this boom started. Whether it\u2019s a cloud-based eCommerce or Salesforce CRM solution or cloud hosting, we fulfill every kind of enterprise requirement. Small businesses and large enterprises alike have significantly expanded their digital capabilities using our custom cloud solutions.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google announced one of its most ambitious cloud-computing contracts on April 26, 2021. The tech goliath has signed an agreement with Univision Communications, a Spanish-language broadcaster, as part of its cloud business expansion. With this deal, Google plans to beat rivals like Amazon and Microsoft by bundling its offerings across platforms and services. Univision can [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[950,804,13,809],"tags":[],"class_list":["post-15626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-computing","category-new-tech","category-news","category-technologies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Announces Its Largest-ever Cloud Computing Deal<\/title>\n<meta name=\"description\" content=\"Google announced one of its most ambitious cloud computing deal. 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