Job Summary:

As a Digital Marketing Lead, you will be responsible for strategizing, planning, and executing digital marketing initiatives to enhance brand visibility, generate leads, and drive customer engagement. You will lead a team of digital marketing specialists and collaborate with cross-functional teams to achieve business objectives for IT services.

Key Responsibilities:

1. Strategy Development:
   • Develop and execute comprehensive digital marketing strategies to align with business goals.
   • Focus on lead generation for IT services, customer acquisition, and brand awareness.
2. Team Leadership:
   • Lead and mentor a team of digital marketing professionals.
   • Foster a culture of innovation, collaboration, and performance excellence.
3. Campaign Management:
   • Oversee PPC campaigns, SEO strategies, social media marketing, and email marketing initiatives.
   • Ensure campaigns are optimized for ROI and KPIs are consistently met.
4. Content Marketing:
   • Collaborate with content creators to develop engaging and informative content for IT service audiences.
   • Manage blogs, whitepapers, case studies, and thought leadership articles.
5. Analytics & Reporting:
   • Monitor campaign performance using tools like Google Analytics, SEMrush, or HubSpot.
   • Generate detailed reports and provide actionable insights for strategy refinement.
6. Budget Management:
   • Manage and optimize the digital marketing budget.
   • Ensure cost-effective strategies while maintaining a high ROI.
7. Market Trends & Competitor Analysis:
   • Stay updated on industry trends, emerging technologies, and competitor strategies.
   • Apply insights to maintain a competitive edge.

Qualifications:

1. Educational Background:
   • Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
2. Experience:
   • 8+ years of experience in digital marketing, preferably in the IT services industry.
   • Proven success in generating leads for IT products or services.
3. Technical Skills:
   • Proficiency in tools like Google Ads, Facebook Ads Manager, HubSpot, SEMrush, and others.
   • Strong knowledge of SEO, PPC, content marketing, and marketing automation.
4. Analytical Skills:
   • Ability to analyze data and derive actionable insights.
   • Experience in creating data-driven marketing strategies.
5. Soft Skills:
   • Strong leadership and team management skills.
   • Excellent communication and collaboration abilities.