LinkedIn Sales Enablement Specialist

We are seeking a proactive and data-driven LinkedIn Sales Enablement Specialist with experience leveraging AI tools to enhance lead generation and sales enablement strategies. The ideal candidate will combine traditional outreach skills with modern, AI-powered prospecting methods to drive growth in our IT services pipeline.

Key Responsibilities:

• Lead Identification:
  Research and identify potential leads using LinkedIn Sales Navigator, AI-driven prospecting tools, webinars, industry events, and digital intelligence platforms.
• Lead Qualification:
  Use AI-based lead scoring and data enrichment tools to assess and qualify leads against the company’s ideal customer profile and market criteria.
• Outbound Communication:
  Engage prospects through automated outreach campaigns, personalized messaging (including AI-generated suggestions), and direct communication via LinkedIn, email, and phone.
• Lead Nurturing:
  Build intelligent, automated nurturing workflows using CRM and AI tools to keep leads engaged over time until they are sales-ready.
• CRM Management:
  Maintain up-to-date lead records in CRM systems like Salesforce or HubSpot, utilizing AI features for data hygiene, segmentation, and activity tracking.
• Collaboration:
  Partner with sales, marketing, and RevOps teams to align campaigns, messaging, and account-based strategies.
• Reporting:
  Leverage AI analytics and dashboarding tools to monitor lead funnel health, response rates, and conversion metrics. Report insights and trends to sales leadership.
• Market Analysis:
  Use AI-powered market intelligence platforms to monitor industry trends, competitive positioning, and potential whitespace opportunities.
• Continuous Improvement:
  Test and implement AI-enabled tools and automation strategies to increase productivity, optimize outreach, and enhance personalization at scale.

Required Skills & Qualifications:

• Proficiency with LinkedIn Sales Navigator and other B2B lead generation platforms.
• Experience with AI sales enablement tools (e.g., Apollo, ZoomInfo, ChatGPT, Clay, Lavender, Seamless.AI, Cognism, or similar).
• Hands-on knowledge of CRM platforms like Salesforce, HubSpot, or Zoho.
• Experience with email marketing platforms such as Mailchimp, Marketo, Lemlist, or Instantly.
• Understanding of sales automation and sequencing tools (e.g., Outreach, Salesloft).
• Strong written and verbal communication skills, with ability to craft compelling outreach.
• Solid grasp of IT services: software development, cloud computing, managed services, and cybersecurity.
• Experience implementing or integrating AI tools in a sales or marketing environment.
• Knowledge of GPT-based content generation and prompt engineering for sales messaging.