Although the client had strong Google rankings and a mature content strategy, they noticed that AI assistants like ChatGPT, Perplexity, Gemini, and Claude rarely mentioned their brand when users searched for vendor recommendations or industry solutions. Competitors with weaker organic rankings were appearing more frequently inside AI-generated answers, reducing the client’s share of voice in the emerging AI search ecosystem.
orangemantra partnered with the client to improve AI visibility using a combination of SEO, AEO, and GEO strategies. Over a six-month engagement, our GEO services monitored more than 500 AI prompts across different platforms, tracked brand mentions and competitor visibility, and gradually improved the client’s AI presence from less than 15% visibility to nearly 55–60% visibility across relevant searches.
B2B Technology
AEO, GEO, SEO
Our objective was to increase the client’s AI visibility across ChatGPT, Perplexity, Gemini, and Claude by strengthening brand authority, improving entity recognition, optimizing content for AI retrieval, and achieving over 50% visibility for high-intent prompts and recommendation queries.
Despite performing well in traditional search results, the client had minimal presence inside AI platforms. Initial prompt testing showed the brand appeared in only 12–15% of recommendation prompts, while competitors with weaker SEO rankings were being suggested more frequently by ChatGPT and Perplexity. This created a growing visibility gap between organic search and AI-powered search experiences.
AI models rely heavily on external references and authoritative sources to understand entities and recommend brands. The client lacked sufficient third-party mentions, comparison content, community discussions, and citation signals required to strengthen AI confidence and brand authority.
The client had no process to monitor prompts, analyze AI-generated responses, or understand how different LLMs positioned their brand against competitors.
Without prompt tracking and AI response analysis, opportunities to improve discoverability remained hidden.
Most pages were optimized for traditional SEO but lacked the answer-focused content structures, entity optimization, schema markup, comparison pages, and conversational content that AI platforms like ChatGPT, Perplexity, Gemini, and Claude rely on when generating responses. The business needed an AI-first content framework built specifically to improve visibility across emerging AI search experiences.
Across nearly 500 tracked prompts, the brand appeared in only 14% of AI-generated responses. Competitors dominated recommendation queries despite having lower traditional search visibility.
The business lacked structured entity relationships and authoritative references needed for stronger AI understanding.
There were insufficient mentions across industry publications, comparison pages, community forums, and trusted sources.
Most pages focused on keyword rankings rather than conversational queries and answer-focused formats preferred by AI systems.
After implementing a structured SEO, AEO, and GEO strategy, the client experienced significant improvements in AI discoverability and brand authority. By strengthening entity signals, optimizing content for AI retrieval, and expanding brand citations, we helped boost visibility to 50–60% across relevant AI-driven searches and recommendation prompts.
By monitoring more than 500 high-intent prompts across ChatGPT, Gemini, Claude, and Perplexity, we improved the brand’s overall visibility to nearly 58%, representing a 4x increase in AI search presence.
Improved structured data, comparison content, and authority-building efforts increased brand trust and contextual relevance.
Optimized content improved visibility for long-tail and question-based searches commonly used within AI assistants
