Helping Logistics Providers Win More SMEs Across India

Growing the customer base across India required onboarding thousands of businesses quickly while maintaining a consistent registration process. New customer acquisition depended heavily on sales teams, making account activation slower and limiting the organization’s ability to reach small and medium businesses, particularly across Tier 2 and Tier 3 cities. As onboarding volumes increased, administrative activities reduced the time sales teams could spend acquiring new customers.

We transformed the client’s merchant onboarding process from a sales-assisted model into a self-service digital channel. Businesses could initiate registration independently, while operational teams managed applications through a centralized platform with standardized workflows. This reduced the administrative workload on sales teams, improved the consistency of customer onboarding across regions, and created a scalable foundation for acquiring merchants as the business expanded.

The solution helped the client create a faster and more scalable customer onboarding process, making it easier to acquire and activate new businesses across different regions.