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E-commerce Development Team Augmentation of a Leading Electronics Brand

Project Highlights

Our client is a worldwide leader in the electronic industry. They develop and sell diverse electronic technologies and solutions for customers in consumer electronics. Experiencing a formidable growth driven by market demand, Panasonic needed to scale rapidly to meet high sales expectations and requirements for their end-user offerings. To reinforce and future-proof their business, the company started looking for a trusted IT partner familiar with the latest retail mobile app development technology stacks. They found OrangeMantra and determined that we had the expertise needed to quickly ramp up the e-commerce development team. Our developers relied on advanced technical skills, knowledge of trends, and many years of experience to expand the functionality of the client’s ecosystem.

Project Highlights
Business Challenges

Given the increased number of customizations needed to support a business in hyper-growth, the client needed to augment its IT department. They need a seasoned IT project manager, business analysts, QA testing, and eCommerce developers with relevant skills in planning and implementing complex solutions. They need a platform to improve customer service by automating processes and extending the company’s service line by covering the B2B needs.

Technology Solution

OrangeMantra’s remarkable experience in eCommerce platform development and staff augmentation services combined with UI/UX design expertise proved perfect for addressing our client’s challenges. We set up a comprehensive talent-acquisition approach for speedy onboarding of desired specialists, drastically reducing development time.

We suggested a discovery phase to clarify requirements, investigate the architecture, develop a backlog, and implement the design. In other words, to perform the groundwork for the development phase. We analyzed competitors, examined possible solutions, and conducted deep user research, applying user interviews and usability testing methods.

Building on our UI/UX design expertise, the team created wireframes, a solution prototype, and step-by-step scenarios. Our team collaborated with the client team to identify the scope, including elements for B2B users. Proper preparation and conducting discovery phase proved our professionalism and the maturity of our approach. Thus, Panasonic decided to continue collaboration and entrusted our eCommerce developers.

Value Delivered

Since the beginning of our collaboration, Panasonic had clear expectations concerning the workforce they needed. Their prime goal was business expansion, capitalizing on the demands-driven growth. It helped us build productive ways of working and meet our client’s customer commitments.

OrangeMantra helped the client take their eCommerce website to the next level by expanding functionality and increasing conversions. The subscription model designed by our team allowed our client to reinforce their product offering and grow revenue. The OrangeMantra team grew within the first few months of cooperation, which supported the client’s desired quality and efficiency of work.

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