Our client is one of the most preferred companies for HR professionals focused on providing the research, data, and consulting required to enhance professional skills. Through its wide-ranging services, the company helps organizations worldwide improve and transform their HR and people strategies. They were looking for a worldwide expansion amid the rising tides of digital transformation in the professional training industry. A global digital-powered ramp-up of such a scale demanded a next-gen solution that ensures rich user experiences. The company contacted us to bolster its tech team with exceptional expertise in digital transformation. They partnered with us due to our track record of offering industry-best tech talents while ensuring speed and cost-effectiveness.
To kick-start their global digital expansion, the client needed to build a responsive website from scratch. They wanted a team of industry-best designers, frontend and backend developers, and QA professionals. While speed and scalability were central, the company was also focused on a new modern design ensuring superior usability. All of these meant better opportunities for offering personalized user experiences. The core challenge was to design a look and feel of the website that meets the company’s vision, deploy learning courses, and integrate membership models with secure payment gateways. Based on a deep analysis of requirements, we recommended WordPress for building the website.
Our tech team built an easy-to-use and responsive WordPress website developed around an intutive user experience to engage prospects. Our WordPress developers, carefully chosen and deployed to the project, completed a deep analysis along with busienss analysts. To begin with, the WordPress developer planned a workshop to identify the website and stakeholder requirements. From insights collected in the workshop, we were able to wireframe the crucial page templates, showing the client where key features would sit with each other and how user journeys would flow through the site.
Once the client was satisfied, we moved on to the visual design, giving the client how their new responsive website would appear. The team performed critical feature enhancements and integrated membership for prospects to avail of preferred courses. The team created a document on basis of requirement gathering as well as suggested WooCommerce plugins to improve payment services.
The website has been a benchmark-setting success. With a rich overall design, intuitive UX, and best-in-class capabilities, the solution accelerated the company’s global digital expansion. Navigation and usability have been some of the most talked-about areas of the website focused on engaging professionals worldwide. Our team designed the site while placing a greater focus on subscription models. The company has seen a significant increase in website traffic after launching the new website. And that’s not all: global membership across programs has grown steadily. Besides, a next-gen CMS makes it effortless for the organization to regularly publish and manage content.