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Building Nestle’s Award-Winning Digital Child Nutrition Platform

About the Client 

Nestlé has always maintained a unique brand identity and exceptional growth trajectory in India. The company’s vast technical landscape calls for innovative services wherein OrangeMantra fits as a technology partner and consultant. As one of the world’s largest food and beverage companies, it needed a tech partner that could build, integrate, and deploy its bespoke platform for child nutrition management.

OrangeMantra being the leading new-age digital transformation consultant, joined hands to ensure smooth and reliable digital transformational services to Nestlé. By engaging parents, the solution would also ensure a competitive digital presence of the food brand.

Objective
  • Building a web-based platform focused on child nutrition.
  • Creating a user-friendly interface with streamlined navigation.
  • Offering features like meal plans, recipes, and a growth tracker.
  • Establishing an engaging digital presence across India.
  • Standing out as a digital-savvy brand with an innovative solution.
  • Designing a community platform catering to the vast Indian landscape of myriad languages and ethnicity
  • Implementing Digital technology to deliver value to end-clients
  • Helping the brand gain in-depth exposure from the targeted clients
Challenges
  • Understanding the target audience & end-user behavior across India.
  • Personalizing the brand identity through the virtual community
  • Helping parents deeply understand nutrition and ensure healthier childhood for their kids.
  • CIAM integration to manage customer identity, security
  • Selecting the right technology stack.
  • Ensuring privacy and regulatory compliance
How We Approached

Nestlé has been working with several agencies to manage the many verticals of its business. It required a point of contact for communicating with these agencies while playing its role as a technology partner. Due to our previous experiences with industry leaders, we gained the client’s trust. And that’s how the journey started.

Nestlé’s exceptional customer-oriented image was to be maintained while integrating tech solutions in the digital community platforms. The brand had always focused on being the best in the food and beverage category and therefore we needed to keep that image intact while redesigning the new community platform to different languages.

Our years-long consulting expertise made this association the best one both for us and for the client. The competence of our experienced developers helped us seal the deal quite smoothly while being resourceful to them throughout the journey.

How We Crafted the Solution

Since Nestlé’s requirement was not like any other regular client’s demand, we needed the specific vision for starting out. This called for several initial meetups to get in sync with the client. Among all the requirements laid out, CIAM integration was one of the challenging tasks. Not only integration but implementation was another challenging part. We were directed to keep the marketing and consumer point of view in mind while introducing even a subtle change in the community website. We additionally needed to keep the cloud-based data-saving infrastructure in place to ensure smooth storage of the ever-expanding Nestlé community.

All of this culminated in the form of a web-based app for moms. With features like custom meal plans, healthy recipes, and expert advice, we wanted a solution to be likable for all parents. And that’s not all. A growth tracker helps moms monitor the effects of nutrients. It relies on a database of the Indian Academy of Pediatrics.

Uniqueness
  • This is the first of its kind digital community focused on child nutrition & immunity.
  • In-depth and easy-to-understand content that answers daily child nutrition questions.
  • We successfully integrated a single user single login architect
  • Enable parents to access a Growth Tracker to track how their children are growing
  • Bite-sized and simple content that answers daily nutrition questions
The Result

As a tech consultant to one of the world’s biggest brands, OrangeMantra provided the required services efficiently. We were able to bring in the right kind of exposure and trust in the services that the client was looking for. Nestlé already had a notable brand image that the company was looking to extend, which successfully resulted after OrangeMantra’s digital transformative services were well delivered.