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First-Ever OEM-Owned Online Marketplace for Two-Wheelers & Spares

The Story

Hero MotoCorp is an Indian multinational two-wheeler manufacturing company. The brand offers an excellent range of two-wheelers to ensure riding comfort, style, and cost-effectiveness. For more than three decades, Hero has displayed an impressive level of engineering characteristics. From manufacturing city-commutation vehicles to off-riding two-wheelers, Hero thrives for innovation. Hero wanted OrangeMantra to build a first-of-its-kind online marketplace where the OEM sells products using a mix of B2B and B2C eCommerce approaches.

Challenge

Hero MotoCorp faced the biggest challenge of making its prominent position as the first-ever OEM brand managing its own eCommerce. The two-wheelers giant wanted to cater to diverse vehicles, spare parts, and accessories requirements. The company also looked forward to meeting B2B sector requirements where auto-dealers can buy genuine parts of Hero bikes and scooters online in bulk. The brand also wanted to launch a single-best online shop for B2C and B2B segments. But offering a fully intuitive user experience across both the categories needs expertise and design-savviness.

Solution

OrangeMantra’s experienced developer began with a competitive working strategy. They initiated the project with an analysis of the client’s business model, including areas of digital functioning. Throughout the project, we dynamically added functionalities that enhance the experience of dealers and customers.

We also covered diverse geographical areas of customers, keeping in mind a pan-India digital and physical presence. We strategically defined Hero MotoCorp’s additional role as a leading OEM for selling two-wheelers, accessories, and spare parts. By combining the efforts of requirement gathering, development, designing, and other teams, we created a customer- and dealer-centric online portal and deployed it across India.

Results

OrangeMantra’s client-centric and strategic tech-driven initiatives assisted Hero MotoCorp to start with an increased sales spree once again. With our efforts, the brand experienced its unique and topmost position as the two-wheeler manufacturing company in India and widely across the global level. With OrangeMantra’s industry-best services, Hero boosted its online visibility and customer engagement. Besides, our custom solution enabled Hero to enter the online spare parts market while maintaining its dominance as an offline seller. In addition, better customer engagement with online orders and doorstep delivery were among the key benefits.

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