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First-Ever OEM-Owned Online Marketplace for Two-Wheelers & Spares

About the Client 

Hero MotoCorp is an Indian multinational two-wheeler manufacturing company. The brand offers an excellent range of two-wheelers to ensure riding comfort, style, and cost-effectiveness. For more than three decades, Hero MotoCorp has displayed an impressive level of engineering characteristics. From manufacturing city-commutation vehicles to off-riding two-wheelers, Hero thrives for innovation. The company is on a mission to become the best two-wheeler company across global boundaries by setting benchmarks in superior technology, style, and performance. Hero wanted us to build a first-of-its-kind online marketplace where the OEM sells products using a mix of B2B and B2C eCommerce approaches.

Objective
  • Initiating a digital way of selling two-wheelers, accessories, & spare parts.
  • Redefining the brand’s identity as a pioneer in OEM-run digital commerce.
  • Reaching the B2C segment digitally to improve the accessibility of vehicles & parts.
  • Providing a complete digital overview of motorcycles and scooters with price, model, and color-related information.
  • Creating a single-stop destination to find & buy genuine Hero products.
  • Digital showcase of the existing and new launches with detailed features.
Challenges Faced by the Client 

Hero MotoCorp faced the biggest challenge of making its prominent position as the first-ever OEM brand managing its own eCommerce. The aim was to cater to diverse vehicles, spare parts, and accessories requirements of customers. The company also looked forward to meeting B2B sector requirements where auto-dealers can buy genuine parts of Hero bikes and scooters online in bulk.

 

The brand also wanted to launch a single-best online shop for B2C and B2B segments. Hero wanted to let customers buy original Hero bikes & accessories while referring to detailed information. Further, Hero also wanted to establish its position as a competitive tech-savvy two-wheeler manufacturing company infusing the traits of digitization.

How We Approached

Enabling next-gen digital commerce was our focal point since the project’s outset. We started by first understanding the requirements and then achieved a strategic personification of technicalities to meet business process goals. After thorough analysis, we created a roadmap to integrate B2B and B2C capabilities onto the platform.

How We Crafted Solutions

We began with our competitive working strategy for the brand by first starting with an analysis of the client’s business model. By understanding the current position of the brand and areas of digital functioning, we built the framework. Throughout the project, we kept adding functionalities for products/services offered for different customers and dealers.

We also covered diverse geographical areas of customers, keeping in mind a pan-India digital and physical presence. We then finalized the roadmap for implementation and deployed the solution. We strategically defined Hero MotoCorp’s additional role as a leading OEM for selling two-wheelers, accessories, and spare parts. By combining the efforts of architecture, development, designing, and other teams, we created customer and dealers-centric e-portal and deployed it across India.

Uniqueness 
  • We developed an intuitive eShop Hero MotoCorp portal with having robust digital technologies equipped to bring innovative solutions
  • Two-wheeler sections to easily navigate a particular vehicle.
  • Detailed showcase of the features, price, and color information based on different regions & availability.
  • Streamlined way of looking at distinct categories of bikes and scooter accessories & spare parts.
  • Smooth navigational flow and interactive graphics.
The Result 

OrangeMantra’s client-centric and strategic tech-driven initiatives assisted Hero MotoCorp to start with an increased sales spree once again. With our efforts, the brand experienced its unique and topmost position as the two-wheeler manufacturing company in India and widely across the global level. With the innovative scale of services offered by us, Hero has added further appreciation, a broad customer base, and excellence to its product offerings and services.

Our solution enabled Hero to make an entry in the online spare parts and accessories market while matching the reputation it has as an offline seller.

  • 60%increase in market reach across the country.
  • 40%corresponding increase in bike sales.
  • Better customer engagement with online orders and doorstep delivery.