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Magento website for a female hygiene product

Magento website for a female hygiene product

Creating an e-commerce store to sell feminine hygiene and intimate care products so that they can shop for these products discreetly online.

Objective

The objective was to build an e-commerce store that would deliver a smooth checkout experience to the online shopper, complete with all the e-commerce functionalities that were needed for this purpose. Magento emerged as the best choice for the project.

Approach

We came up with the idea of an attractive custom Magento theme that provides the e-store an aesthetic value. Further, an enhanced navigation with search and filter functionality enables the users to easily look for and find specific products. Despite the limited product range, the store offers a compelling experience for the visitors.

Challenge

The challenge with this project was limited products that the store dealt. The product line included female hygiene products, natural mosquito products and alcohol-free hand sanitizer. Even though the product range was limited, the client wanted the website to have an informative value besides offering products for sale.

Outcome

The Magento store doubled up as an e-commerce store as well as an informative resource by integrating it with a blog and also showcasing product videos on it. The site also excels on parameters such as performance, SEO positioning, and the user experience that it delivers. It brought several benefits for the brand.

  • 30% increase in market reach
  • 35% increase in product sales
  • 50% Improvement in customer retention
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