A reputed enterprise requisitioned a solution for enabling its sales team to manage the leads effectively and enhance client engagement. The main requirement was the automation of the complete process, right from the lead capture to their allocation to the sales representatives, tracking of the leads, scheduling appointments and meetings, maintaining meeting notes, engaging the clients, and finally the conversion of leads. Additionally, the solution required to address the need of creating a customized workflow for various sales teams. The LMS was also meant to evaluate sales performance and measure them in relation to individual and team targets.
The main challenges involved in creating a futuristic lead management automation solution for the clients were:
The LMS we developed for the client offered full control over the lead acquisition process. We adopted a comprehensive approach, covering the entire steps, beginning with lead generation, followed by its allocation to the sales staff, sorting of leads on the basis of likelihood of conversion, and nurturing the leads by scheduling meetings and calls. The other aspects of our approach to creating this solution were:
We applied the following technologies for creating the Enterprise LMS solution:
The adoption of Enterprise LMS helped the client to increase his revenues and profits substantially. The system improved the sales performance manifold with quicker action on the live leads resulting in better conversion rates. It also facilitated performance reviews of the sales team along with a marked improvement in the tracking of the sales funnel. The solution has improved their overall sales and marketing efforts too as it integrates seamlessly with the internet marketing strategies.