Floraindia Case Study - OrangeMantra
Flora India’s

Success Story Written With Migration To Magento

The Client

The client has been serving its customers for more than a decade, with the key USP of the brand being in its consistency as a majority of its customers are repeat buyers. However, the entry of some new players in the market led to an increase in competition, specifically because of the new service offerings that they had for the customers. The client needed to go an extra mile to retain its existing market share as well as grow its customer base. The solution was to migrate the legacy system to Magento so that they could automate the back-end processes as well as enhance their service quality. The client was looking for a reliable technology partner that offered the required technology stack to match their key requirements. They not only needed a good customer-facing interface but also required a powerful back-office system in place to handle the entire process with minimum human intervention. Additionally, they needed to follow a zero-error approach to ensure the highest standards of services for the customer.

A bouquet-full of challenges

The client envisioned an e-commerce store that delivered a truly personalized experience to the customers.

  • The primary challenge was to migrate the legacy system to Magento as this platform emerged as the perfect choice to address the requirements of the client and make the store future-ready.
  • The perishable nature of the products required a fully automated system to manage a multi-channel inventory and timely order delivery across multiple locations across the country.
  • Integration with third-party applications to facilitate seamless delivery was another major consideration, while the client also had to ensure seamless data migration once they switched over to their Magento store.
  • Visual merchandising was a big challenge as the client required a clean, user-friendly, and visually appealing store was required to showcase the wide catalog and multiple categories of products that the brand offered.
  • There was also the requirement of a customized interface that would change according to the occasions and festive periods to deliver personalized offers and content to the targeted consumers.
  • The store also needed to have a simple and secure checkout to ensure an excellent user experience. Additionally, the client required it to be mobile responsive for facilitating an omnichannel reach.
  • Besides these, the key challenge was to make the store capable of handling the peak traffic loads and order volumes during the festive occasions such as Valentine’s Day, Rakhi, Father’s Day, Mother’s Day, and more.

A bouquet-full of challenges

The client envisioned an e-commerce store that delivered a truly personalized experience to the customers.

  • The primary challenge was to migrate the legacy system to Magento as this platform emerged as the perfect choice to address the requirements of the client and make the store future-ready.
  • The perishable nature of the products required a fully automated system to manage a multi-channel inventory and timely order delivery across multiple locations across the country.
  • Integration with third-party applications to facilitate seamless delivery was another major consideration, while the client also had to ensure seamless data migration once they switched over to their Magento store.
  • Visual merchandising was a big challenge as the client required a clean, user-friendly, and visually appealing store was required to showcase the wide catalog and multiple categories of products that the brand offered.
  • There was also the requirement of a customized interface that would change according to the occasions and festive periods to deliver personalized offers and content to the targeted consumers.
  • The store also needed to have a simple and secure checkout to ensure an excellent user experience. Additionally, the client required it to be mobile responsive for facilitating an omnichannel reach.
  • Besides these, the key challenge was to make the store capable of handling the peak traffic loads and order volumes during the festive occasions such as Valentine’s Day, Rakhi, Father’s Day, Mother’s Day, and more.

OrangeMantra helped us address the key challenges of online selling by creating a Magento store that is a perfect match for our needs.

Online flower delivery with a difference

As a reliable e-commerce partner, OrangeMantra created a Magento store that replicated Floraindia’s true essence. We started with an in-depth analysis of the client’s requirements and the market scenario. The customer persona and insights were then put on paper and pencil. Since the mainstay of the entire plan was customer retention, we focused on the customer persona, their expectations, and all that the client would need to do for fulfilling these expectations. A visually appealing store was created to showcase the wide range of products, with category pages for flowers, cakes, chocolates, combos, and more. The store also had optimized search functionality with cross-selling and up-selling features to match the customer behavior and preferences. The experience on the store covered the entire aspects of the product discovery journey and product purchase journey.

Now that we ticked off the entire customer-facing requirements, the next set of challenges to be addressed included all that Floraindia needed to do for ensuring customer retention. The key was to deliver excellent user experiences right from the time they accessed the store to the doorstep delivery of the orders. We strengthened the backend of the Magento store with features such as automated order management and automated inventory management. The key challenge of handling high traffic and order volumes was addressed effectively by leveraging the unmatched capabilities of Magento. The existing applications and systems were integrated with the e-commerce store and the existing offline customer data was synced with it. We brought automation in the entire process to minimize the need for human intervention at all the stages of sales.

Traditional flower delivery gets future-ready

With this Magento-powered e-commerce store, Floraindia has experienced a transformation, as the traditional flower delivery business has now become future-ready. With a successful migration to Magento e-commerce platform, the Floraindia website is now equipped to handle multi-channel inventory, orders, and sales in an automated manner without needing to invest in extra resources to manage the process. It has been able to fulfill its objectives of customer retention as well as new acquisitions. Furthermore, better customer experiences have led to a better conversion rate and lower bounce rates as compared to those before the migration. Enhanced customer experiences and streamlined processes, combined with greater sale volumes translate into extensive growth in the business revenues as well as reputation.

With this project, OrangeMantra has one more happy client on its list!

test