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Creating a Digital Marketing App for Hero Motorcycle Dealers

The Story

Our client, Hero MotoCorp, is India’s leading two-wheeler company with over 100 million two wheelers sold till date. The company has the reputation for being one of the most digital-savvy automotive brands. They were looking for a digital platform for their dealers/distributors for marketing strategy when a new motorcycle, or accessories are launched. To meet their goal, they reached out to us for a more feature-rich application with proven digital marketing capabilities. The very first solution was to craft a more personalized mobile app frontend, while harmonizing its data internally.

Challenge

The Client already had a vision regarding digitally marketing motorcycle and spare parts during the launch. Dealers and distributors play crucial role in launching and selling new products. But due to lack of a digital marketing platform they were unable to empower dealers. As a result, dealers were unable to engage with prospects & existing customers. OrangeMantra’s team of business analysts, developers thoroughly studied their business requirements to build a customized digital marketing platform.

Solution

To begin with, the team OrangeMantra performed critical digital marketing feature to support the client’s business goals. The team designed & developed an app that features advanced digital marketing capabilities. Throughout the design process the goal was to build a flawless & personalized experience for dealer & distributors. The team also focused on ensuring the efficiency of marketing capabilities incorporated to the app.

Results

OrangeMantra successfully design the mobile app as a marketing tool for dealers to promote newly launched motorcycle and its accessories. The mobile app hassle-free digital marketing experiences to dealers & distributors of every niche. Using the app distributor were able to run effective marketing campaign every time Hero launched a product. It not just created a buzz around product launches but also drive improved customer engagement.

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