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HGP Mart

India’s top automotive brand goes full speed with its
first OEM online store

The Client

Hero MotoCorp Ltd, the world’s number 1 two-wheeler manufacturer, wanted to launch an OEM e-commerce portal to retail Hero genuine spare parts and accessories for customers all across India. The idea behind this web store was to enable the customers across India to pick the right spare parts and accessories that matched their bike model and get them delivered to thier doorstep. After building its reputation as one of the top sellers of two-wheelers, spare parts and accessories on a global scale, the client wanted to step into the e-commerce domain while maintaining the brand value and expanding its customer base.

The best approach was to avail a robust technology solution that integrated well with the legacy systems and backend applications as well as presented a user-friendly interface for the customers. They wanted the solution to be capable of facilitating the product discovery journey as well as product purchase journey. The client wanted a technology partner with the right tech stack and expertise to help them fulfill their key objective of ensuring fast and timely delivery of genuine products to the customers right at their doorstep.

Roadblocks that stood in the way

As Hero MotoCorp decided to explore a new frontier by entering the e-commerce domain to sell spare parts and accessories, the challenges that stood in the way were numerous.

  • Firstly, there was a need to create an impressive online presence with an e-commerce store that was good-looking and fully functional. Since the products were multiple in number, a simplified interface was needed to present them effectively.
  • The most significant challenge was related to parts mapping for facilitating an easy search of parts on the basis of the bike model owned by the customer.
  • The other objective was to strengthen the distribution network of the brand with a streamlined order management process covering the entire network of dealers across the country.
  • A short and simple checkout experience for the customers was another key requirement that the client had listed for us. Additionally, the client wanted it to be mobile responsive for ensuring an omnichannel reach.
  • The main challenge, however, related to the backend integration of the website with the existing systems and applications that were already a part of the business.

Roadblocks that stood in the way

As Hero MotoCorp decided to explore a new frontier by entering the e-commerce domain to sell spare parts and accessories, the challenges that stood in the way were numerous.

  • Firstly, there was a need to create an impressive online presence with an e-commerce store that was good-looking and fully functional. Since the products were multiple in number, a simplified interface was needed to present them effectively.
  • The most significant challenge was related to parts mapping for facilitating an easy search of parts on the basis of the bike model owned by the customer.
  • The other objective was to strengthen the distribution network of the brand with a streamlined order management process covering the entire network of dealers across the country.
  • A short and simple checkout experience for the customers was another key requirement that the client had listed for us. Additionally, the client wanted it to be mobile responsive for ensuring an omnichannel reach.
  • The main challenge, however, related to the backend integration of the website with the existing systems and applications that were already a part of the business.

The team did a great job at integrating our new e-commerce portal with the existing systems. The overall look and feel of the store are impressive too.

Spare parts and accessories, anytime and anywhere

Hero MotoCorp uses a powerful backend system which facilitates integration with inventory and warehouse processes to handle its dealers and suppliers and manage inventory and sales at thousands of touch points across the country. The system had to be integrated with the new e-commerce store to ensure that the entire process ran smoothly on the online channel too. To start with, we researched the complete offline process and analyzed the target audience by creating a customer persona.

The website we created showcases a gamut of products that can be searched using the parameters such as part name, part number, and bike model. Other features of the store include a simplified product catalog, product categorization, order tracking, social sign up and log in, seamless navigation, and an easy checkout experience. The store is responsive too, making it capable of delivering consistent user experiences across a variety of devices. The key challenge related to backend integration was addressed using the relevant extensions and modules. A seamless integration with the entire systems and applications enabled the client to manage their inventory across the multiple touch points as well as create a smooth order delivery flow for the customers.

Sales get revved up

The full-featured OEM e-commerce store we developed for the client revved up the business by giving the buyers a new platform to shop for bike essentials anytime and anywhere. Overall, it enabled the brand to make an entry in the online spare parts and accessories market while matching the reputation it has as an offline seller. The website was fully synchronized with the backend systems to channelize the online sales in an effortless manner. The brand was able to expand its market reach by covering the e-commerce channel as the customers are more keen to shop for spare parts and accessories online rather than having to visit the brick-and-mortar stores. Moreover, it ensures the timely delivery of high-quality and genuine spare parts irrespective of the buyer’s location, helping them to resolve problems such as breakdowns and emergency repairs when needed.

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