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How Orange Mantra
Paved Way For Hero’s
Digital Success

About the Client

Hero Motocorp Ltd. has always remained the household name for the Indian audience. The motor bike giant has been delivering excellence with its two wheelers for more than a decade now. Since Hero has been doing extremely well offline, the challenge for Orange Mantra was to get similar kind of exposure for the two-wheeler giant online. 

Hero’s infrastructure was multi folding with every new launch, the company needed a technology partner to manage its ever-growing business data. Hero wanted its vast data to get streamlined and use it effectively to renew its state-of-the-art infrastructure. Hero also runs several employee-centric programs, the data for which required effective management.

The two-wheeler giant also wanted to renew its technology stack on several e-commerce channels. It was the right opportunity for Orange Mantra to offer its service as a technology partner. Orange Mantra was aiming to bring the required changes revolving around technology transformation, service automation, and bringing smart solutions to Hero.

  • Initiating the online infrastructure for Hero’s extensive pool of services
  • Developing employee and dealer-centric resource management applications
  • Managing internal system as a channel partner
  • Monitoring Hero’s different e-commerce channels 24*7
  • Keeping the backend development inline with the vision shared by the client
The Challenges 

Studying the existing two wheeler market of Hero and bringing in innovation in the existing services.

Keeping the client’s trust intact with the flow of existing and new services.

Innovating the applications to bring in innovative changes at different level.

Launching new e-com channels for Hero aimed to launch its merchandising, bike accessories for Hero as well as for general community.

Establishing a new e-com portal that focuses on selling bikes through an interesting bidding process.

How We Approached

Orange Mantra joined hands with Hero way back when it was in its nascent stage trying to fetch popularity on its online platform. We were the ones who partnered with them to bring their idea of selling bikes online to reality by using cutting-edge technology stack. While designing the several e-commerce portals for the clients, they wanted to revamp their existing image of a two-wheeler giant to a luxury bike seller PAN India.

Hero’s aspiration included setting up an e-portal capable of managing the entire ecom journey of a buyer right from placing the order to getting the delivery. The client wanted to bring as much visibility as possible to the client when they ordered either a bike or any accessory related to it. Hero was very much clear to increase the sales with this initiative called Hero Navigation and thus we were left with no choice but to come up with some revolutionary ideas.

How We Crafted The Solution

Our solution architects held several brainstorming sessions with the client to understand their requirements. This helped us walk parallel to the project-specific requirements and bring the result as required. To make their new services appealing to the users we aided Hero with a navigation app that helps users connect their bikes with their smartphones through Bluetooth and help them manage bike speed, and calls while driving.

Orange Mantra also helped Hero with several other apps to manage their dealers and customers. We helped the client design several user-centric campaigns that allowed the end users to gain lucrative deals. This kept users’ attention intact in the services.

As part of our service, we kept innovating the solutions for Hero so that it’s brand identity gets the maximum exposure. We are not only the technology partner but the complete solution architect to Hero. Orange Mantra as a technology partner also offers services to manage their employees’ performance.

What Made This Solution A Unique One

Creating innovative e-commerce portals for Hero

Helping in initiating Wheels of Trust for Hero

Developing a state-of-art infrastructure (application) to monitor employee performance PAN India

Managing business functions including HR, Admin, and operations from apps/portals

Streamlining the vast sales data and churning it out for offering better service

The Result

Orange Mantra’s vision-centric business approaches helped Hero add more to brand identity. The ideation, development, and implementation of apps and several e-commerce portals resulted in sales escalation for Hero. With its innovative initiative of selling second hand bike online through bidding process helped Hero in creating another innovative user-centric service, which further added to its vast pool of excellent offerings.