The client was looking to build an e-commerce website for online delivery of medicines, healthcare products, and over-the-counter items all across Delhi and NCR. They also wanted us to create mobile applications for both, Android and iOS platforms to give their online pharmacy the mobility advantage.
Since the product catalog was extensive and the selling requirements were complex, there was a need to use a feature-rich platform to build the store. There was a need to make the site responsive as well as have a robust search functionality so that the user could easily find the relevant product amongst the thousands of products showcased. Another key challenge related to creating native apps to present the online pharmacy on the mobile channel.
Our approach with this solution was to provide an omnichannel experience to the customers across the web and mobile channel. We decided on Codeigniter as the e-commerce framework for the store because of its powerful feature-set that enabled us to create enriching experiences on the client’s e-store. Additionally, we took up the task of creating native apps for both Android and iOS platforms to create a comprehensive mobile experience for the users.
The right choice of technologies for web and mobile app development enabled us to overcome the challenges of the project and build high-performance solutions for both the platforms. While we were able to deliver consistent user experiences for both the channels, the other motive of simplified order and customer management was also fulfilled with the applications. Not only this, the website and apps are well optimized to attract and handle high traffic volumes and deliver high-performance checkout experiences too.