Magento-Based Online Supermarket for an African Retail Company

The Story

Our client, Melcom Limited, is Ghana’s largest chain of retail department stores. Their major part of business is retail and are highly placed in semi-wholesale and wholesale distribution due to the vast range of product offerings. Being a retail brand, they need an eCommerce solution to engage potential customers via digital platform. They partnered with OrangeMantra for developing an eCommerce website having assorted products listed ranging from food beverages to furniture.

Challenge

Melcom limited is the leading retail store of Ghana. With no online platform for business operation, they were not getting desired sales, ROI and brand visibility. They were looking for an optimized Magento powered eCommerce solution that could ensure consistent product presentation with features, to support sales and marketing.

Client also wanted to launch a single-best online shop in whole Ghana. Further, Melcom also wanted to establish its position as a competitive supermarket store infusing the key features of an e-commerce store.

Solution

OrangeMantra experienced developer began with competitive working strategy. They performed deep analysis of the client’s business model to identify challenges regarding ROI and brand visibility. Throughout the project, we kept adding eCommerce features offered for different customers and dealers. By combining the efforts of requirement gathering, development, designing, and other teams, we created a personalized Magento-based eCommerce website. Advance checkout features are added to fix fraud order resulting into improved sales.

Results

OrangeMantra’s client-centric initiatives helped them to start with an increased sales spree once again. With our efforts, the client experienced its unique and topmost position as the supermarket brand in India. With the innovative features offered by us, Melcom has achieved a broad customer base, and higher ROI. In addition, better customer engagement with online orders and fraud prevention were among key benefits.

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