SKF is a multinational seal and ball bearing manufacturing company with a physical pan-India presence since 1923. Amid the rising tides of digitization, they were looking for an eCommerce solution to sell a diverse line of automotive & industrial products. To achieve this goal, SKF partnered with OrangeMantra to build and implement an adaptive eCommerce platform.
For a company that has been around since 1923, brand reputation must be kept intact to keep the legacy alive. Staying competitive in an increasingly digital-driven market meant the organization needed to transform to dynamic digital platforms. SKF faced an array of challenges in terms of digital readiness. For instance, the traditional selling model involved manual management of inventory, sales records. It led to increased expenses due to invisible costs such as inventory-holding and distribution.
OrangeMantra engineered an adaptive eCommerce solution, with scalability, flexibility, and security as core capabilities with enhanced customer experiences. Our solution ensured that the platform offered capabilities that customers love right from their first engagement. Using a host of customer-focused capabilities we transformed both buying and selling experiences. Automation-powered capabilities for precise order tracking, invoice generation, and inventory details. Besides, seamless add-to-cart features to make the buying experience faster and smoother. SEO-friendly features maximized ROI, web traffic, and brand visibility.
The customized eCommerce solution optimized several business processes, including sales and supply chain. Successful implementation of digital presence resulted in bringing thousands of distributors and sellers online.With this digital-driven approach, SKF reported a staggering rise in sales with the digital platform within months. Capabilities like Push Notification provided a communication channel to connect efficiently with stakeholders.