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One-stop Digital Platform to Enhance Pet Owners’ Customers Experience

The Story

Our client, SmallPaw, is a leading pet food distributor in India, offers you top quality pet products, which fulfill each and every parameter that is needed to ensure overall wellness of your pet. All the goods are from some of the leading pet brands across the globe to keep your pet in top condition.

They are always ready to provide information related to pet grooming, veterinary consultation and always provides the best food products for pets with a wide selection of variants. The main value of the company is to become the customer’s first choice in providing all kinds of their pet needs.

Our client was on the lookout for a fast, reliable, and user-friendly Shopify web application for their business aiming to enhance user engagement and make their business prosper. They partnered with OrangeMantra to build a digital platform to supply pet products to customers located nationwide with fast, and personalized shipping services.

Small Paw

Having evolved from a small startup to the market leader, the company has doubled its business operations in the last few years. Moreover, demand for the company’s pet food services has soared, prompting our client to build an online selling portal. To support this rapid business growth, our client decided to digitize their business.

The key challenge for the client was more than just developing the web application for pet food ordering and grooming business. In a nutshell, they were facing several challenges in terms of brand expansion, visibility, ROI, and user engagement when operating offline. Developing the web application from scratch with no knowledge of platform and trending features was a concern too.


We listened to the client requirements carefully and gathered their unplanned web application idea. After that started analyzing the architecture of the pet food ordering web application for their business model. We documented and suggested the best features that can be integrated within the web application for clients’ business needs. Our team designed architecture and user experience to make the menu section and add order to cart quickly and conveniently.

Our experts used Shopify as their app’s platform for offering modern features to make it flexible and cost-effective. We followed the agile methodology to deliver the pet food delivery app within a defined time frame.


Our experts showed good teamwork and maturity throughout the web application development process to take this app to the next level. The outcome in brief was a fully functional application loaded with personalized shopping experience and performance. We delivered a food ordering and delivery app above the expectation level of the client.

Our team’s contribution to the development of the application allows our client to expand their global presence faster and hold the lead among established food suppliers. The use of Shopify platform enables our client to keep up their momentum and consistently win over the competition. The product received great customer engagement and online orders. Business got high brand visibility in their locality standing above competitors.

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