One of our prestigious clients approached us for a unique social media campaign management and analysis solution. Its purpose is to manage digital marketing campaigns on various social media platforms from a single place and analyze their performance too. The system studies the campaign performance on the basis of sentiment analysis, competitor analysis, ROI analysis, and more. These KPIs offer relevant and reliable insight that can be used to frame core business strategies. In a nutshell, we have created a powerful analytics solution that infuses life into your social media data.
The basic challenges that this project brought were:
The data to be analyzed was huge in volume as well as expected to come in great variety, variability, and velocity. Seeing all these requirements, we decided to make use of Big Data coupled with micro-service architecture as the core approach to creating a solution. Here is the route we took to develop this solution:
Once we had the roadmap chalked out, the next step was to define the micro-service based architecture for the project and also the technological components to be used.
The platform we developed enables the client to manage their digital marketing campaign on all social media channels from a single platform. It also provides various statistics and sentiment analysis, which serves as a powerful tool to define a robust social media marketing strategy for the business.