Technology Solution for Child Nutrition Management: The Nestle and OrangeMantra Success Story
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Ask Nestle - Decoding Child Nutrition Dilemma Through Smart Solutions
Nestle, the world’s largest food and beverage company, partnered with OrangeMantra to enhance their AskNestle platform, a digital community for moms focused on child nutrition. They faced challenges in user engagement, privacy, tag management, and language diversity.
OrangeMantra provided solutions like CIAM for secure user management, GTM for efficient tag handling, API-driven recipe modules, and vernacular support. This transformed AskNestle into a robust, user-friendly platform, ensuring a seamless and secure experience for parents across India.
Project Highlights Nestle Gained Trust of Moms
Increased User Engagement
The revamped platform's user-friendly interface and personalized content have significantly boosted user retention and satisfaction.
Enhanced Data Security
With CIAM integration, users enjoy a secure login experience, building trust and ensuring data privacy across the platform.
Broader Audience Reach
Vernacular integration has enabled Nestle to connect with a diverse audience, expanding the platform's accessibility and user base.
Improved Operational Efficiency
Automated tag management with GTM and API-driven recipe modules have streamlined processes, saved time and reduced manual efforts.
Challenges: Privacy Protection of Millions of Diverse Users
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User Engagement and Privacy
Nestle struggled with low user engagement and privacy issues, risking user trust. Addressing these required robust security measures and improved user experience to retain and attract users.
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Complex Tag Management
Manually managing tags for millions of users was time-consuming and inefficient. Automating this process with GTM was essential to improve data accuracy and streamline operations.
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Diverse Linguistic Needs
India's vast linguistic diversity posed a barrier to reaching a wider audience. Implementing multilingual support was crucial to making the platform accessible and user-friendly for all parents.
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AskNestle's Milestones of Success: Major Breakthroughs
The collaboration between Nestle and OrangeMantra led to the successful transformation of the AskNestle platform, delivering remarkable results and setting new standards in child nutrition management.
User engagement increased significantly with personalized and interactive features. Enhanced data security measures built user trust and ensured privacy.
Result
Increased User Engagement- Enhanced Data Security
- Broadened Audience Reach
- Improved Operational Efficiency
Increased User Engagement
State-of-the-art Solutions for AskNestle
OrangeMantra provided innovative solutions to power the AskNestle platform, ensuring a seamless, secure, and engaging experience for users.
Showcasing OrangeMantra's Capabilities for Technology Infusion
Through the AskNestle project, OrangeMantra demonstrated its extensive expertise and innovative approach in delivering high-impact digital solutions.
Expert Integration and Development
OrangeMantra seamlessly integrated advanced technologies like CIAM and GTM, showcasing its proficiency in handling complex technical requirements and ensuring robust, secure, and scalable solutions.
Multilingual and User-Centric Design
By incorporating vernacular support and enhancing UI/UX design, OrangeMantra highlighted its capability to create user-centric platforms that cater to diverse audiences, ensuring accessibility and engagement across different regions.
Data-Driven Insights and Efficiency
The implementation of efficient tag management and API-driven modules reflected OrangeMantra's ability to leverage data for insights, streamline operations, and enhance the overall functionality of digital platforms.
Comprehensive Health and Nutrition Solutions
OrangeMantra's development of features like the growth tracker and real-time notifications underscored its competence in creating comprehensive solutions that address specific needs, providing valuable tools and resources for parents.
Collaborative and Adaptive Approach
Throughout the project, OrangeMantra demonstrated its strength in collaborating with multiple stakeholders, adapting to dynamic requirements, and delivering solutions that align with the client's vision and goals.
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