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Adobe Audience Manager

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We Are a Certified Adobe Audience Manager Service Partner

Know Your Customers Better for Effective Marketing with Adobe Audience Manager

How can you successfully market to your customers if you do not know about their preferences and buying behavior? Adobe Audience Manager can help you gain a better understanding of your target audience and personalize your marketing campaigns. Adobe Audience Manager is a powerful, industry-leading Data Management Platform (DMP) that integrates all the online as well as offline data from multiple sources to help you gain a centralized view of your targeted audience. You can identify your most valuable audiences, and then personalize cross-platform marketing campaigns to achieve higher conversions. As a reliable Adobe Audience Manager service partner, we are here to help you make the most out of the Adobe Audience Manager and improve your ROI. Our certified Adobe Audience Manager consultants will use your customer data to define your high-value audience segments and develop active customer audiences. You can create targeted messages to deliver personalized experiences that customers expect from your brand.

We Are an Official Adobe Audience Manager Solution Partner

Orange Mantra is an official Adobe Solution Partner with expertise in Adobe Analytics, Experience Manager, Campaign, Magento Commerce, Marketo Engage, and Audience Manager. Being a reliable Adobe Audience Manager service partner, we are here to help you make the most out of the Adobe Audience Manager and improve your ROI. Our certified Adobe Audience Manager consultants will use your customer data to define your high-value audience segments and develop active customer audiences. You can create targeted messages to deliver personalized experiences that customers expect from your brand.

We Are an Official Adobe Audience Manager Solution Partner

Why Use Adobe Audience Manager?

Adobe Audience Manager assists advertisers, publishers, and organizations to integrate first-party data with second-party and third-party data to build a 360⁰ view of a customer’s profile, build and activate valuable audiences, and deliver a consistent, relevant experience across all their devices.

Data Integration and Unification

Data Integration and Unification

Collect and synchronize all of your first, second, and third-party data from various touch-points in one place. This involves code deployment on the website and mobile applications and data preparations for first-party consumer data onboarding into the Adobe Audience Manager.

Audience Segmentation

Audience Segmentation

Analyze consumer data in Adobe Audience Manager to build robust and actionable audience segments. Take full advantage of machine learning such as Audience Discovery or Look-A-Like modeling to increase the volume and reach of the audience segments.

Identity Management

Identity Management

Effectively manage the identity of your prospects and consumers using Profile Merge Rules in a cross-device and cross-channel environment. Convert device-level data into a connected and consistent experience by utilizing Device Graphs, associating devices, and cookies with consumers and households.

Data Activation

Data Activation

Deliver personalized, contextual offers across all customer interactions. Activate your profitable audience segments across all your marketing and advertising channels including websites, mobile apps, emails, display, video, search, etc. Turn your valuable insights into profitable audiences.

Data Management

Data Management

Ensure compliance with GDPR for effective handling of Personal Identifiable Information. Gain a deep understanding and visualization of your customers, explore newer market segments, and increase your customer engagement and revenue.

Data Intelligence

Data Intelligence

Analyze your real-time data to understand the effectiveness of your targeting, suppression, and intent marketing efforts. Use this valuable data to continuously refine your target audience strategy.

Core Features of Adobe Audience Manager – DMP

  • 360 Degree Customer Data View360 Degree Customer Data View
  • Robust Audience SegmentationRobust Audience Segmentation
  • Device Graph-Based Customers FootprintDevice Graph-Based Customers Footprint
  • Data Tree and Custom Data TaxonomyData Tree and Custom Data Taxonomy
  • Data Portability and Data ActivationData Portability and Data Activation
  • Granular Event-level Data AttributesGranular Event-level Data Attributes
  • Improves Campaign Yield & Fixes Revenue KillersImproves Campaign Yield & Fixes Revenue Killers
  • Onsite and Offsite Personalization Onsite and Offsite Personalization

Want to Make the Most Out of Your Adobe Audience Manager?

How Adobe Audience Manager Helps?

Travel industry entrepreneurs and independent homeowners alike have benefitted from their collaboration with OrangeMantra.

01

Captures Data from Various Sources

Your website, mobile app, CRM database, marketing automation platform, mailing list provider, and eCommerce platform, all collect valuable customer data that can help you enhance your marketing initiatives and boost sales. Adobe Audience Manager DMP easily adapts to any given data source. As a certified Adobe Audience Manager service partner, we can help you easily integrate all of your owned customer’s data with a partner and third-party data to share data seamlessly and build comprehensive customer profiles.

02

Leverages Adobe Analytics to Offer Valuable Insights

With all the changes in your business marketing strategy, you need a robust data analytics system that can adapt and integrate seamlessly with your DMP. Adobe Audience Manager leverages Adobe Analytics to help you explore new segments and marketing techniques that boost revenue growth. This powerful DMP also helps you visualize and narrate your personalized customer journeys and track their effectiveness.

03

Builds a 360-Degree Customer Profile

Our Adobe Audience Manager experts can help you integrate the AAM-DMP with virtually any external data sets that you are using to gather customer data. Using its powerful API, you can leverage its core features quickly by integrating the platform with your existing business-specific tools and services. Adobe Audience Manager DMP also integrates seamlessly with the Adobe Audience Marketplace where you can purchase additional consumer data to seal the gaps in your customer profiles.

Our Adobe Audience Manager Service Offerings

Our Adobe Audience Manager Service Offerings

As an all-encompassing Adobe Audience Manager service partner, we provide you with all the essential resources, services, and solutions you need to get the most out of the Adobe Audience Manager DMP.

  • Data Management Strategy
  • Adobe Audience Manager Consulting
  • AAM Audit and Assessment
  • AAM Implementation
  • Data Onboarding and Migration
  • AAM Process and Governance

We Can Integrate Anything into Your Adobe Audience Manager DMP

As a certified Adobe Audience Manager service partner, we are proficient at integrating all of your non-Adobe products and MarTech platforms with your AAM to ensure that your set up for success.

Some of the Non-Adobe Products We Integrate

Native Integration with Products in the Adobe Experience Cloud

What Sets Us Apart?

  • We Are an Official Adobe Solution Partner
  • 20+ Years of Digital Transformation and MarTech Experience
  • We Understand the True Value of Data
  • We Have a Team of Certified Digital Analytics Experts with Strong Expertise
  • We Cater to Global Clients from Various Industry Verticals
  • Cross-industry Domain Experience and Expertise

Frequently Asked Questions

Adobe Audience Manager extracts data from multiple data sources, uses the data to create profitable audiences, and exports segments to the desired destination.

Curious to Know How Adobe Audience Manager Can Help You Evolve Your Organization?