Undeniably, catering personalized experiences to your prospective customers can make all the difference when it comes to winning the e-commerce game. According to Gartner, e-commerce businesses that implement personalization will be able to achieve 15% profit boost by 2020. This is a pretty good reason why understanding the user intent should be on top of your e-commerce marketing strategy. Start by building a buyer persona and segmenting the customers. Take a targeted approach to ensure personalized messaging and shopping experiences for your buyers.