Room 214 Digital Marketing Agency Acquires Former Boulder Techstars Company
BOULDER, Colo., Jan. 23, 2014 /PRNewswire/ — Leading custom social network and online community platform, SocialEngine, today announced it has sold to Room 214 a digital marketing agency. The previous owners, Alex Benzer, Charlotte Genevier and Warren Shaeffer will maintain a minority ownership position in the company.
“Having worked with large brands with fanatical fans, we have unique insight to what makes successful communities. This insight is also relevant to the current limitations of established social networks,” states James Clark, co-president and CEO of SocialEngine. “There are tremendous opportunities for powerful and exciting interest-based communities where individuals want to explore and connect with those who share their own passions.”
“We are impressed with Jason and James’s experience in building online communities and strongly believe they have the management skills and vision to take the company to the next level,” states Alex Benzer, former CEO and Co-founder of SocialEngine.
Key aspects of the SocialEngine purchase include:
Continuing to support both its SocialEngine PHP products and SocialEngine Cloud products
Deepening the relationship with its global development community
Keeping a majority of its current development team in place and adding additional engineering resources
Keeping its customer service team in place
Integrating service offerings with Room 214 and onloading enterprise clients
Moving the headquarters to Boulder, Colorado
“We are excited to work closely with the large and committed SocialEngine developer community to extend the performance and functionality of our core SocialEngine PHP and SocialEngine Cloud product offerings,” states Jason Cormier, co-president and CMO of SocialEngine.
About Room 214
Room 214, http://www.Room214.com, is a digital marketing and social media agency that helps companies connect with the people who matter most. Brands and partners hire Room 214 to help with: marketing automation and lead generation, social media research and strategy, content marketing, video production and visual storytelling, social media monitoring and campaign planning, community management and reporting, search engine and conversion optimization, search marketing and online advertising, custom Facebook applications, training, blog development, and mobile-friendly website optimization.
SocialEngine, http://www.socialengine.com, is a leading provider of software that helps people and brands build vibrant online communities. Thousands of social websites are powered by the SocialEngine platform, and millions of end-users enjoy these sites everyday.