Groz Tools is among the largest tool and building material supplier. Their vision is to be the preferred provider of engineering services and solutions for experts and home users across the globe. In line with the digital age, they wanted to extend their business to online platform. Through online store, shoppers can simply order tools and building material with make secure payments. As the business expand, the company has planned to partner with OrangeMantra to build the eCommerce website. And importantly, they expected that the online store would integrate amazing selling features.
Manufacturing
eCommerce Solutions
After deep analysis of the client’s business requirements, our Magento developers crafted a plan for developing the site. We created a professional designs for the store so that the customers had a personalized shopping experience. We added store innovative features like shopping cart, product pages and payment modes, and attributes filters.
We added sections like New Arrivals to showcase latest collections and coupons to improve purchase options. The easy to use admin panel helped our client to add and edit catalogue, products and description easily. We have made it simple for them to list the price, and variety so that shoppers could quickly add it to their shopping cart.
We started with the responsive website design having engaging layout, ensuring optimal user experiences across multiple devices. This served the diverse needs and preferences of Groz Tools customer base.
The development team added an engaging product catalog, allowing customers to smoothly navigate and explore the wide array of manufacturing tools. Categories, filters, and a fast search system helped client to engage prospects in large numbers.
The platform was developed to cater to both B2B and B2C customers. B2B clients have features like bulk ordering, custom quotes, and account-specific pricing, while B2C customers enjoyed availability of a straightforward purchasing process.
The presence of secure payment gateways and SSL encryption guaranteed safe and reliable online transactions. For B2B clients, a proper invoicing process was available, allowing for smooth and secure financial transactions.
The company was looking to build an online selling store being attractive to the visitors, offered user-friendly features for shopping online. Moreover, simply allow them to add, update and upload information and pictures of the products. In short, they wanted to have a complete eCommerce package that can handle all the technical aspects and help them to sell more in the competitive business market. Working on such a big project with an extensive client, OrangeMantra need to handle a heavy workload to meet deadlines, which needed a good plan and preparation of the best human resources who focus on completing all the tasks with the top-rated quality.
The extensive addition of high-quality images for displaying latest tools posed challenges related to page load speed and mobile responsiveness. Building a balance of visually rich design with optimal performance required careful optimization.
In the competitive building material market, optimizing the website for search engines and staying ahead is a tough job. The development team have to focus more on the effective SEO strategies to improve the website’s visibility.
An eCommerce website that offers features to engage more prospects and increase selling of products. Flexible features to add new products with information and pictures. A site with different payment options, makes transactions streamlined straight from the store. Great navigation and user friendly features provide a unique shopping experience. Promote and display products online without spending money on printed ads. Update customers details regarding the latest collection and take advantage of enterprise standard features.
Addition of personalized features, resulted major surge in customer satisfaction and loyalty rate. The enhanced search functionality added to a smoother product discovery for customers.
Automation in inventory management eliminated instances of out-of-stock and overselling situations. Integration with the existing ERP simplified business processes, lowering manual intervention and errors.
The development of user-friendly eCommerce website helped Groz Tools with significant surge in online sales. The company experienced major growth in revenue and expanded its customer base.