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- SEO
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- ORM
Driving Organic Traffic and Enhancing Conversions through Effective SEO Strategies
Search Engine Optimization for a Leading Restaurant Supply Store
Jean’s Restaurant Supply, a prominent establishment in the USA’s restaurant supply industry, excels in distributing a diverse range of food service and industrial products, encompassing equipment, foodstuffs, and industrial packaging.
Challenges
- Establishing a meaningful connection with customers and effectively conveying offerings to the target audience.
- Identifying local markets and optimizing business performance within those regions.
- Addressing technical SEO issues to improve website functionality and performance.
Solutions
- Rectified technical issues, including website loading speed optimization, SSL implementation, and mobile friendliness enhancement.
- Focused on core web vitals and implemented Google Analytics for comprehensive performance tracking.
- Conducted competitor analysis to identify areas where the website was lacking.
Results
- Achieved the remarkable feat of ranking #1 for the top-priority keyword, leading to a remarkable surge of 197% in organic traffic.
- Witnessed accelerated returns, with a significant net traffic increase of 321%.
- Notably increased the number of organic sessions by 18.47% and expanded the user base by 12.13%.
Driving Conversions and Revenue through Effective SEO Strategies
Search Engine Optimization for a USA-Based Home Decor Brand, Elevating Furniture Sales
Union Home Furniture, a leading home decor brand, presents a collection of stylish furniture that perfectly captures your unique personality. Embracing modern design with a contemporary flair, Union Home Furniture offers affordable home furnishings for bedrooms, living rooms, and office spaces.
Challenges
- Resolving various technical SEO issues and errors that demanded immediate attention.
- Optimizing blog content and product descriptions to enhance search engine visibility.
- Elevating keyword rankings for core categories to secure a prominent position within SERPs
Solutions
- Developed a comprehensive site-wide keyword strategy to align with user search intent.
- Focused on organizing the site’s content to ensure optimal user experience.
- Implemented a URL strategy that capitalized on existing search engine recognition.
Results
- Witnessed an impressive 93% increase in keywords ranking at the coveted #1 position.
- Established rankings for over 100 prominent keywords, expanding the brand’s visibility.
- Experienced a significant boost in new users and sales, with a notable increase of 73% and 54% respectively.
Driving Sales of Fashion Apparel through Effective SEO Strategies
SEO Strategy for a Leading Fabric Wholesaler in the UK
Partap Fashions, a well-known fabric importer and wholesaler based in the UK, boasts a rich legacy of over 50 years in the fashion industry. Renowned for their exclusive collections, they offer the largest assortment of GOTS-certified organic cotton fabrics in Europe.
Challenges
- Multiple pages competing for the same keywords, leading to keyword cannibalization.
- Intense competition from established platforms within the fashion category.
- Inability to attract clicks and sessions from the target buyer base.
Solutions
- Implemented relevant on-page changes to optimize content for both users and search engine crawlers.
- Crafted compelling titles and meta descriptions with innovative ideas.
- Incorporated refurbished data that provided discounts, pricing details, and powerful calls to action.
Results
- Significant increase in keywords ranking within the top 3 positions, ensuring higher visibility.
- Impressive surge of 365% in organic sessions, with a substantial rise in new users.
- ROI multiplied by 18X, showcasing the effectiveness of organic channels and generating a remarkable improvement of 375%.
Achieving High Search Rankings through Successful SEO Implementation
Result-Oriented SEO Strategy for a Prominent B2C Site in the USA
Discover How OrangeMantra Enhanced the Organic SEO of a New York-Based Window Installation Service Brand, Securing the Top Spot
Stylish Windows, a reputable provider of window treatment and installation services in New York, sought to expand its online visibility and reach. With an extensive selection of window blinds, shades, drapes, and curtains, they assist customers in finding the perfect solutions for their needs.
Challenges
- The brand aimed to enhance its online presence and increase search engine visibility.
- Desired to secure top rankings for relevant keywords on search engine results pages (SERPs).
- Focused on engaging customers and elevating brand visibility.
Solutions
- Implemented a comprehensive list of high-ranking keywords on the website.
- Optimized content strategy to amplify organic reach and engagement.
- Eliminated low-volume keywords and incorporated region-specific, relevant terms for the New York market.
Results
- An impressive 90% of the targeted keywords achieved top positions on search engines.
- Substantial increase in website traffic, resulting in widespread brand visibility.
- Significant surge in service requests and overall profits for the brand.
Driving Exponential Revenue through Effective SEO Strategies
SEO Strategy for a Gift Brand based in Germany.
Tassenfuzzi, a distinguished multi-category gifting company, offers a meticulously curated collection of products. With a diverse range of glasses that can be engraved, including beer glasses, shot glasses, champagne glasses, and wine glasses, they provide customers with the opportunity to personalize their gifts with logos.
Challenges
- Achieving increased website sales in the face of fierce competition within the industry.
- Aiming to secure top rankings (positions #1-3) for major keywords while maintaining a high conversion rate.
- Reducing the cost of customer acquisition as much as possible.
Solutions
- Conducted comprehensive keyword research to identify opportunities for securing page one rankings on search engine results pages (SERPs).
- Optimized meta titles and descriptions to align with target keywords.
- Focused on enhancing internal linking structures and improving on-page SEO.
Results
- Witnessed a substantial 40.5% increase in organic channel clicks, driving greater website traffic.
- Achieved an impressive 11.8% growth in revenue, with a majority of keywords ranking in top positions.
- Successfully reduced PPC operational costs by 20%, optimizing budget allocation.
Achieving Desired Conversion Rate through Effective SEO Strategies
SEO Strategy for a Prominent Fashion Brand in Germany
dgtextildruck.de, a leading fashion brand in Germany, specializes in self-developed and exclusive collections, dedicated to providing high-quality wearables for the young generation. With the largest fabric collection in Europe, they offer a wide range of options to their customers.
Challenges
- Addressing technical issues and errors that were impacting website performance.
- Navigating a competitive fashion industry with several established platforms already ranking.
- Improving organic search traffic and rankings for high-volume keywords.
Solutions
- Implemented innovative titles and meta descriptions to enhance search engine visibility.
- Incorporated refurbished data, including discounts, pricing information, and compelling calls to action.
- Conducted a comprehensive technical audit to optimize the website for low-competition keywords.
Results
- Secured the top-ranking position for the brand’s priority keyword, resulting in a remarkable 197% increase in organic traffic.
- Experienced notable growth in new users and sales, with an impressive increase of 63% and 54% respectively.
- Significant achievement as 45% of fashion product sales originated from organic sources.
Expanding the Digital Footprint and Driving Web Traffic for a Leading Two-Wheeler Brand
SEO Campaign for a Two-Wheeler Manufacturing Company Leading to Increased Conversions and Sales
Hero MotoCorp, an esteemed Indian multinational in the two-wheeler industry, offers a diverse range of cost-effective, stylish, and comfortable vehicles for riders.
Challenges
- The brand aimed to enhance its online presence and engage a larger user base.
- Desired to establish itself as a formidable competitor in the market.
- Focus on increasing conversion rates, reducing bounce rates, and improving search rankings.
Solutions
- Our team meticulously executed a comprehensive on-page and off-page SEO strategy for the brand’s website.
- Conducted a thorough competitor analysis to identify high-volume keywords for implementation.
- Implemented content marketing strategies and social promotions to enhance brand visibility.
Results
- Within a short span, Hero significantly expanded its reach among the target audience.
- Experienced a notable increase in lead generation and online bike orders.
- Witnessed a remarkable surge in online reputation, resulting in a substantial rise in sales patterns.
Strengthening Online Presence for a Precious Metal Company
Keyword Ranking and Brand Visibility Strategy to Drive Prospects and Engagements
Patriot Gold Group, a renowned precious metals company headquartered in Los Angeles, California, offers expert guidance to customers seeking to invest in gold and silver. The company facilitates investments in these precious metals through both taxable accounts and Individual Retirement Accounts (IRAs).
Challenges
- Creating a search-friendly website and maximizing online visibility.
- Enhancing user experience and attracting a greater number of visitors.
- Improving traffic and search rankings for high-volume, industry-relevant keywords.
Solutions
- Conducted long-tail keyword research and refined the website structure accordingly.
- Performed a comprehensive technical audit to optimize the website for low-competition keywords.
- Implemented a combined strategy involving content outreach and social media sharing to amplify web traffic.
Results
- Significant progress achieved as 45% of bookings originated from organic sources.
- Impressive increase of 150% in organic visits, signaling enhanced visibility and user engagement.
- Noteworthy surge of 187% in organic revenue, indicating successful conversions.
Digitally Empowering India’s Premier Cosmetic Brand
SEO Implementation for a Leading Manufacturer of Herbal Skin Care Products to Propel Business Expansion.
Naturali, a revered name in the realm of natural ingredient-based products, stands tall as a provider of premium-quality personal care items for body, face, and hair. Harnessing the power of superfood elements such as avocado, tea tree, and raspberries, Naturali offers an exquisite range of skincare solutions.
Challenges
- Entering the highly competitive beauty industry posed a significant challenge for Naturali.
- Insufficient organic traffic resulted in suboptimal sales and a low conversion rate.
- Lack of optimization in keywords and meta descriptions to effectively target the desired audience.
Solutions
- Conducting a comprehensive website audit, inclusive of meticulous keyword and competitor analyses.
- Implementation of high-quality backlinks to enhance website visibility.
- Prioritizing website speed and ensuring mobile responsiveness to foster user engagement.
Results
- A significant number of keywords achieved first-page rankings on Google.
- An impressive surge of 200% in organic traffic, consequently boosting revenue 10 times.
- Elevated popularity and sales of flagship products such as face wash, hair shampoo, and body lotion, establishing them as bestsellers in their respective categories.
Elevating Brand Visibility and Conversions through Effective SEO Strategies
Search Engine Optimization for a Prominent Home Decor Brand
Home4U, a distinguished online home decor store based in India, takes pride in offering a wide array of exquisite products, including home decor, dining essentials, SPA and candles, home linen and flooring, accent furniture, lighting, gifting options, and office accessories, carefully curated from various corners of the globe.
Challenges
- Enhancing Home4U’s presence in Google’s local 3-pack to capture a greater number of relevant searches.
- Establishing website authority through targeted blog content creation.
- Resolving technical SEO issues to augment organic traffic.
Solutions
- Identified high-volume keywords and executed a robust content strategy to drive targeted traffic.
- Rectified all technical issues, including canonical tag implementation, mobile responsiveness optimization, and website speed enhancement.
- Developed compelling meta titles and descriptions for both category and product pages.
Results
- Organic traffic experienced a commendable 15% surge within the initial month of implementation.
- Revenue witnessed a substantial 5% increase in the first month.
- Noteworthy improvement in page rankings for local listings, coupled with an impressive rise in the positions of non-branded keywords.
Search Engine Optimization of a Leading Home Decor Brand
OrangeMantra helped in growth of sales, ROI, and conversion rate.
Our client is a leading home decor brand that is known to offer quality and durable items. They offer top-quality, antique, and modern furniture, and have a ship-time record that is unbeatable. When the client was looking to drive growth for its online selling website, it turned to OrangeMantra, a reputed name in Search Engine Optimization. Our professional team provided the client with the desired expertise, guidance and data required to boost growth, putting them ahead of competitors.
Challenges
- Client’s website needed a way to overcome monotony and competition.
- Rank for high-volume search terms initially to bring traffic to the site.
- Website reach was not as desired, and the overall bounce rate was exceedingly high.
- The challenge was to increase the conversion rate, lower bounce rate and improve search ranking for improved business.
Solutions
- Minimizing Site Indexation to Only Quality Pages
- Keyword Research and Competitive Analysis
- Building a Relevant, Strong, and Diverse Backlink Portfolio
- Regularly Monitoring and Improving Technical SEO
Results
- Conversion rate increased by 3x, and website traffic increased by 25x in less than a 3-month period.
- Increased impressions, growth in keyword rankings and reduced bounce rates.
- Technical audit and unique strategy significantly accelerated client website growth and visibility.
- Our work supported client website consistent growth on the search engine, resulting in brand value and higher sales.
Social Media Optimization Drives Sales Growth for a Leading Wholesale PPE Manufacturer in the USA
Creating Social Awareness and Enhancing User Engagement to Drive Sales for a PPE Supply Brand.
In response to the global pandemic and the subsequent surge in demand for Personal Protective Equipment (PPE) and medical supplies, our client, a wholesale PPE manufacturer, recognized the need to increase its market share. As a startup in the industry, they sought to optimize their website visibility, establish a strong digital presence, and transform their website into an engaging platform.
Challenges
- Website Visibility Optimization for a Startup
- Building Brand Presence on Digital Platforms
- Transforming the Website into an Engaging Visual Appeal
Solutions
- Applied Social Media Optimization (SMO) to Expand Customer Base
- Utilized Graphics, Videos, and Engagement Features for Strong Social Presence
- Implemented Paid Campaigns, Interactive Sessions, and Brainstorming Solutions
Results
- Rapid Growth in Followers and Post Engagement
- Enriched Market Spectrum and Increased Conversions
- Consistent Social Interaction Builds Reputation in the Medical Industry
Establishing and Strengthening the Social Media Presence of a Vegan Snacks Brand
Brand Visibility Across Flourishing Social Channels that Enriched Number of Followers & Engagement.
Ojas Vegan, our esteemed client, takes pride in offering unique feel-good plant-based snacks made with Non-GMO Project Verified ingredients. As a certified vegan, gluten-free, and kosher product manufacturer, their mission is to bring about a positive change in the world through their offerings.
Challenges
- Targeting the Relevant Audience
- Enhancing Website Visibility and Customization
- Building Brand Presence on Digital Platforms
Solutions
- Website Tweaks to Align with Client Vision and Eliminate Sluggishness
- Implementing a Successful and Profitable Social Marketing Strategy
- Targeting Several Platforms to Build a Growing Customer Base
Results
- Gain of Active Social Media Followers and Rapid Increase in Likes
- Showcasing Product Offerings and Increasing Awareness
- Increased Sales and Attainment of Desired Business ROI
Social Media Optimization for a Travel Firm for Strong Business Presence
OrangeMantra helped Travel Agency Boost Engagement & Grow Sales
Our client, is one of the pioneer players of transportation services in Gurgaon, Haryana. They run different buses from Gurgaon to multiple cities. They offer focus on providing world-class services to ensure customer satisfaction and guarantee safe journeys. They have served more than a million passengers over the years. They partnered with OrangeMantra to start SMO of their website for higher engagement and business growth.
Challenges
- Client did not have a strong social media presence resulting into less brand visibility.
- Client was communicating to the target audience’s in native language which was creating troubles for outside users to interact.
- In spite of the complete devotion to the serving customers, specific issues were hindering the success.
Solutions
- Implemented tailor-made social marketing strategies in terms of Instagram and Facebook ads as per the client’s business needs.
- Our team came up with creative social media content & posting calendar for social channels.
- We paid special attention to multi-lingual social posts and added creativity to the posts.
Results
- People started relating to the posts, and lots of likes, comments poured in that ended into higher number of bus seat bookings.
- A significant surge was seen in the brand recall value using innovative and situational content.
- Our social media strategy brought many unique likes and shares within a few days of starting the project.
Social Media Marketing of a Leading USA Based Health Supplement Brand
Brand Visibility & Social Awareness to Generate Sales & Engagement
Our client, is a global brand on nutrition, health and wellness. They are the most trusted health supplement provider in USA. They are committed to optimizing your health for a better quality of life. They asked OrangeMantra to improve their social media posts, establish strong digital presence and bring business engagement.
Challenges
- Their website used to only have text on their services pages resulting into less user engagement.
- No engagement on social channels resulting into less followers and online presence.
- Sales number and revenue was dropping as customers were unaware of new product launch posts on social channels.
Solutions
- Set up tracking codes like Facebook Pixel and custom conversion to identify when goals are met.
- ROI analysis with the client to understand what is an average deal worth for him and the kind of results to expect.
- We built some automation to notify client via email as soon as any lead comes following their name, email, and phone number.
Results
- The project has reached over 10k people with over 160 social posts
- 59.7% of people make purchases based on social media advertisements
- Average daily engagements with our Facebook content has risen by 50%
Establishing and Enhancing the Online Presence of a Leading Precious Metal Company
Enhancing Keyword Ranking and Brand Visibility to Drive Prospects and Engagements.
Patriot Gold Group, a renowned precious metals company headquartered in Los Angeles, California, specializes in assisting customers with their investments in gold and silver. With a focus on taxable accounts and Individual Retirement Accounts (IRAs), the company provides invaluable guidance to investors looking to capitalize on the potential of these precious metals.
Challenges
- Creating a Search-Friendly Website and Maximizing Visibility
- Improving User Experience and Increasing Website Visitors
- Enhancing Traffic and Ranking for Organic Search and High-Volume Keywords
Solutions
- Long-Tail Keyword Research with Website Structure Refinement
- Technical Audit to Optimize the Website for Low-Competition Keywords
- Combined Content Outreach and social media Sharing to Increase Web Traffic
Results
- 45% of Bookings Coming Through Organic Sources
- 150% Increase in Organic Visits
- 187% Increase in Organic Revenue
Germany-Based Fashion Website Achieves Exponential Revenue Growth through Successful PPC Campaigns
Enhancing Brand Visibility and Product Promotion via Effective PPC Strategies within Budget Constraints
Our esteemed client represents one of Germany’s most reputable and sought-after fashion brands, renowned for its impeccable artisanship and premium-quality apparel crafted from the finest materials.
Challenges
- Generating Substantial Traffic and Lead Generation
- Promotion of Products
- Slow Website Speed
Solutions
- Development of Effective Marketing Strategy
- Implementing PPC Campaigns within Budget Constraints
- Optimization of Website Meta for Streamlined Shopping Experience
Results
- Exceeded Expected ROI
- Exponential Rise in Product Orders
- Expansion of Loyal Customer Base and Increased Business Value
PPC of Home Decor Online Selling Platform
Digitally Empowering Home4U Online Presence for Business Expansion
Home4U is an Online home decor store in India. They are a leading seller of home decor, Dining, SPA & Candles, Home Linen & Flooring, Accent Furniture, Lighting, Gifting, and Office Accessories sourced from different parts of the world. It features the handpicked selection of decorative items from different corners of the world. They are committed to providing the best quality items to their customers. They need a digital marketing partner to perform paid marketing (PPC) to improve leads number and grow conversion rate.
Challenges
- Make its presence across the target customers.
- Improve sales by investing in strategic PPC campaigns.
- Looking to generate substantial traffic and lead generation.
- Slow website speed resulting in loss of sales.
Solutions
- Performed Adwords based on the selected keywords and most searched terms.
- Applied successful implementation of the paid campaign.
- Fixed the irregularities as well as repackaged the content.
- Our PPC team developed an effective marketing strategy.
Results
- Client witnessed its website appearing at the top of the search engine.
- Significant rise in overall sales, ROI and business revenue by 2X.
- Strong visual appeal with sliders, images and product description.
- Improved customer base with increased business value.
PPC for a Leading Indian Shoe Brand
Increasing Sales of Liberty USA With Proper Paid Ads & Keyword Setup
A prominent shoe brand with strong presence both in and outside India. The company is one of the leading shoe sellers in the market. The brand is focused on marketing, strict quality control, products modification, and regular collection updates. The company has been a symbol of high-quality standards and a perfect reputation for years. Seeking to optimize their online business, the company resorted to OrangeMantra for help. They need a professional digital marketing partner to perform paid marketing (PPC) to improve sales number and boost business ROI.
Challenges
- Brand lost a high position in the search engine ranking, and the number of sales dropped dramatically.
- Need to grow sales and and achieve greater visibility during the holiday season.
- The company struggled to build awareness around new launches and generate sales for their primary product.
Solutions
- PPC team set a goal to determine the proper advertisement setup.
- Find a way to save the client’s high position and monitor ads accurately.
- Focused on the brand’s Sponsored Products campaigns, analyzing existing keywords.
Results
- More than 156% conversion rate increase
- 203% increase in return on ad spend (ROAS)
- 67% reduction in cost per conversion
Google Ads Campaign Management for a Premium Clothing Brand
Clothing Brand Improves Revenue and Boosts Conversions by 62%
Our client, is a family-owned business based in Singapore. Their trade and passion is to manufacture the finest quality clothes and woolen accessories. Initially, the client reached out to OrangeMantra for assistance with Shopify development for their eCommerce website. At a later stage, they consulted us to focus on paid advertising services to improve conversion rate. Previously, they had tried the options of setting up their own campaigns, as well as connected with other agencies – all failed horribly.
Challenges
- Decreasing bounce rate and number of sales amid COVID-19 restrictions.
- Existing Google Ads strategy was ineffective resulting into low ROAS and high CPC.
- Previously launched advertising campaigns were not optimized and generated a lot of non-converting traffic.
Solutions
- Understanding their business model, target audience, demographics and goals.
- Developing both short-term and long-term PPC strategy.
- Regular revision & analysis of the Google Ad account and campaign performance.
- Coordinating our efforts in a way to facilitate increased ROAS and revenue.
Results
- 17% reduction in CPA vs January 2022.
- 100% of Overall sales target achieved in first quarter of 2023.
- 62% increase in overall conversion rate and business revenue.
PPC Campaign for a B2B Manufacturing Brand
Automotive Manufacturer Achieves 150% Increase in Lead Generation
The client is an industry-leading manufacturer of transport packaging solutions. They develops and deliver packaging boxes to transport automobile spare parts to different warehouses. Before they partnered with OrangeMantra, the client’s team had limited knowledge of marketing and advertising strategies. They knew their customers well and were in need of a robust(PPC) paid search campaign to improve number of leads.
Challenges
- Client were having a tough time sorting out unqualified consumer traffic.
- Web traffic was also driving up the cost of the client’s ads which can be lowered.
- Client’s existing campaigns didn’t have the visibility and results into long buying.
- Biggest challenge was to improve the client’s conversion rate and make improvements to campaign process.
Solutions
- Analyzed existing ad campaigns and paid special attention to the performance associated with every product category.
- Performed deep research of the client’s competitors to identify ways to restructure their ads campaign.
- Removed irrelevant search queries and implemented new keywords based on our research and analysis.
- Adjusted the PPC budget to ensure ads were showing at their respective position to capture the best-fit leads.
Results
- In just 3 months, 62% increase in web traffic was reported.
- Significant reduction 32% in cost per conversion rate.
- 150% increase in lead generation across all product categories.
PPC Marketing for a Real Estate Investment Company in London
Lead & Revenue Generation of a Leading UK Based Real Estate Firm
A London-based real estate investment company provides a platform for real estate investors to invest safely and strategically. They provide funds to developers with a means for sourcing their next project to company. The OrangeMantra team worked with client to market the company in the real estate niche. The main objective was to get leads — prospects who are looking for an investment plan.
Challenges
- The client existing PPC and paid social efforts were not optimized to get desired business results.
- Need secure and transparent PPC plan to get more value for their money and efforts.
- They were keen to have access to regular reporting to gain insight into whether current efforts were successful.
- The challenge was that leads had to meet multiple criteria — for example, earn more than 70,000 £/GBP per year.
Solutions
- The team made changes to optimization efforts and account settings to utilize the budget more efficiently.
- Restructured the PPC campaigns with new keywords based on search and competitor analysis data.
- Eliminated things running at a basic level, and transformed it into a more sophisticated strategies for their campaigns.
- The landing pages were customized and made robust for better targeting, with more focused on the video and long-form content.
Results
- Increased CTR to 8.39% (up 38% YoY)
- Drove 858 unique conversions (up 68% YoY)
- Increased conversion rate to 21% (up 185% YoY)
- Decreased cost per conversion to $59 (down 42% YoY)
Empowering the World’s Leading Furniture Brand for a Successful Launch in India through Digital Optimization
ASO Implementation for a Prominent Furniture Brand to Drive Business Expansion
Our esteemed client, a multinational conglomerate of Swedish origin with its headquarters in the Netherlands, is a renowned global leader in the design and sale of ready-to-assemble furniture, kitchen appliances, home accessories, and a range of related goods and services.
Challenges
- Ensuring optimal engagement of the Indian audience through effective app optimization strategies.
- Enhancing the mobile app’s visibility and ranking for increased downloads and conversion rates.
- Expanding brand visibility and outreach for the existing app.
Solutions
- Leveraging our expertise in App Store Optimization (ASO) to rank the client’s mobile app within the respected marketplace.
- Conducting thorough keyword optimization to identify and target both short-tail and long-tail keywords.
- Strategically replacing underperforming keywords to optimize app performance.
Results
- Significant improvement in the visibility and rating of the client’s mobile app, bolstering its overall appeal and user experience.
- A notable 50% increase in the number of app downloads and installations, indicating the effectiveness of our ASO efforts.
- An impressive 20% cumulative improvement in the conversion rate, leading to enhanced business outcomes.
- A remarkable 20-fold increase in organic downloads following extensive keyword research and implementation.
Leading Liquor Aggregator Brand Achieves App Store Optimization Success
Enabling a successful ASO strategy to boost the number of app downloads and increase visibility.
Our esteemed client, a rapidly expanding multinational alcohol beverage company, has successfully implemented an App Store Optimization (ASO) strategy to enhance the visibility of their mobile application and boost the number of app downloads. Renowned for their commitment to delivering the highest-quality alcoholic beverages, the brand has established itself as a trusted and responsible industry leader.
Challenges
- Improve Organic Acquisition on the Apple App Store and Google Play Store
- Low Visibility and Underperforming Download Numbers
- Increase App Downloads and Manage Customer Reviews
Solutions
- In-Depth Analysis of Performing and Non-Performing Keywords
- Restructured App Title and Subtitle for Enhanced Visibility
- Optimized Metadata Based on Market Trends and New Insights
Results
- Enhanced App Visibility and Rating Improvement
- 50% Increase in App Downloads and Installations
- 20% Accumulated Improvement in Conversion Rate
- 20X Increase in Organic Downloads after Keyword Research
Successful App Store Optimization Drives Growth for Leading Two-Wheeler Manufacturer’s Mobile App
Fostering substantial organic download growth and enhancing conversion rates across various marketing channels.
OrangeMantra played a pivotal role in driving the organic growth and improved conversion of a leading multinational two-wheeler manufacturer’s mobile application through effective App Store Optimization (ASO). Renowned for their exceptional range of vehicles that combine comfort, style, and cost-effectiveness, the brand is steadfast in its commitment to becoming a global leader in the automotive market.
Challenges
- Professional ASO Services to Enhance Visibility and Conversions
- Lack of Desired Visibility and Ratings on App Marketplaces
- Unstructured and Inappropriately Placed Keywords
Solutions
- Keyword Research and Competitive Analysis
- Building a Relevant, Strong, and Diverse Portfolio
- Regular Monitoring and Improving Technical ASO
Results
- 30x Growth in Download Numbers
- 40x Growth in Sales Numbers
- 2x Top 10 Rankings in the App Store and Google Play
- 76% Keyword Visibility Growth
Operational Excellence for India’s Most Popular Real-Estate Brand
App Store Optimization to Increase Number of Mobile App Downloads and Conversions
Our client is a leading real estate organization serving numerous market segments. They have an online platform that helps its users to search, sell, and rent properties.
Challenges
- Mobile app is not getting desired downloads and conversions.
- Unable to engage & target new users.
- Keywords were not optimized.
Solutions
- Identified the most interesting and relevant keywords to drive downloads.
- Established the highest priority KPIs, comprising installs, downloads per month.
- Used Keyword Research tools to compare keyword strategy of competitors.
Results
- +147% Channel impression Growth
- +300% Top 10 Ranked Keywords Increase
- +207% App Install Growth
- +161% iOS Conversion Rate
ORM Helps a Bike Rental Company Overcomes Negative Google Business Rating
Implementing ORM Strategy to Increase Brand Reputation & Visibility
Our client, started as a bike rental platform and now has a complete ecosystem of bikes. From two wheeler rentals to riding gears, from exclusive bike merchandise to road trips and tours, from bike refurbishing and maintenance to fleet management system – they offer all services. Despite being far outweighed by the positive reviews, they were facing serious crunch in Google business ratings. Low rating troubled the business and were often referred by potential customers during the sales process.
Challenges
- Negative links showed up, including some at the top of the SERP.
- Business was facing potential loss with low Google business ratings.
- Google search results and description snippets were negative.
Solutions
- Identified review platforms reflecting low ratings, all in the one or two-star range.
- Built a review strategy to replace negative comments and low ratings online.
- Added positive reviews in Google Reviews for business engagement.
Results
- Both average star ratings improved, and negative comments were suppressed.
- Reviews improved from an average of 1.8 to 4.2 within six weeks.
- Growth in revenue by 11.8% with positive reviews in top ranking.
ORM Focused on Brand Reputation Recovery of a Courier Service
Scaling Up the Brand’s Visibility and ROI Using Effective ORM Strategy
Our client, cater to your home delivery needs. They have the most reliable courier service around. Their service mantra is to give their clients the best quality courier service. Home delivery and same-day delivery is done through different route, any weight or size. Client approached OrangeMantra when they were facing large number of negative reviews on both Google business listing and app marketplace. They need ORM services to improve their engagement rate and grow loyal customer base.
Challenges
- Pushing down negative links from Google’s and App marketplace first page.
- Populate the first page with positive & trustworthy resources.
- Establishing client as an authority figure in courier field.
Solutions
- Our team replied to every negative troll or comment on App store, Play store and Google business listing.
- Our social team creatively leveraged ORM to curb negative sentiment and motivate users to avail service.
- Performed brand engagement by adding Google review to improve overall business performance.
Results
- 42% drop in negative review towards the brand in less than two weeks.
- The initiative led to improved behaviour on the company’s social media.
- Google review and app marketplace witnessed a higher share of positive review at 36% and 52% respectively.