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Lead Management System

Integrating All Business Functions

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How a lead management system can empower your retail and FMCG business?

  • Empowers the sales reps to improve their performance and follow-up with the prospects in a timely and effective manner
  • Houses the key data that the team needs to track leads and categorize them through various stages of the customer journey
  • Enables the identification of lucrative customer segments and distinguish between qualified and unqualified leads
  • Facilitates speedy and accurate financial reporting so that the sales team can focus more on the core task of closing deals for the business
  • Predictive data analytics help the business to formulate strategies and campaigns to prepare for booms or dips in the sales volume

Convert more leads into real opportunities with
retail lead management system

A lead management system enables the tracking of all the relevant information about your CRM leads. Beyond giving useful information, it also offers a clear picture of where a lead came from along with relevant and actionable insights that the sales team can act on. From speeding up the conversion of leads to cutting down lead leakage to zero, eliminating wastage of time on junk leads, and more, there is much that an LMS can do for your retail business.

  • Personalize your
  • Automate leads
  • Collaborate within
    your team
  • Customer journey
  • Lead

Personalize your outreach

Crack deals faster with a personalized outreach strategy. Get detailed information about the customers and give a personal touch to your follow-ups. With extensive information at your fingertips, nurture cold leads, manage potential prospects, and convert more leads into deals.

Personalize your outreach

Automate leads distribution

Automate the distribution of your leads by customizing workflows and assigning leads to the sales team based on the products, locations, and departments. Allocate the leads on the basis of the agent’s availability and streamline the lead flow to ensure that no lead is missed.

Automate leads distribution

Collaborate within your team

Leverage a powerful mobility ecosystem to make sure that your entire sales team remains accessible and collaborative. The lead management mobile app facilitates easy team participation on-the-go along with productive work collaboration.

Collaborate with team

Customer journey mapping

Map the entire journey of every customer and pay attention to the potential leads by monitoring every lead closely at each step. Get an overview of meetings to be held within a selected time frame and plan out your meetings with the leads.

Customer journey mapping

Lead nurturing

Nurture your leads by interacting with them at the right time. Get insights to tag leads as Hot, Warm, or Cold based on the priority, view or edit crucial lead information, and take multiple actions to stay connected with every single lead.

Lead nurturing

Retail LMS Features

Map the entire lead management process for your retail business,
right from capture till conversion!


Lead capture

Automate the lead capturing process from all the sources and reduce your lead leakage to zero


Lead prioritization

Prioritize the leads based on conversion potential route-wise, category-wise, and location-wise


Lead distribution

Automatically assign leads to the relevant members of the sales people based on rules you set


Email integration

Sync your email inbox with the lead management system for capturing the conversations with prospects


Sales alerts

Set notifications to send across alerts to the salespeople when their leads perform an important action


Sales tracking

Track the performance of your salespeople and the revenues they generate for your business


Pipeline management

Managing the sales pipeline and boost conversions by segregating the leads such as Hot, Warm, and Cold


Territory management

Accelerate the lead management process by automatically re-routing the leads to the right territory


Mobile app

Simple and easy-to-use mobile app for running the entire field sales operations smoothly


Reports and dashboards

Interactive reports and dashboards which provide reliable and accurate task and activity reporting.


Accurate forecasting

Accurate Artificial Intelligence-based forecasts that fulfill all the needs of your business


Account and contact management

A comprehensive view of customer account interactions, activity history, key contacts, and communications

Our retail and FMCG Lead Management System helps sales teams for tracking leads and managing tasks from start to end

  • One-stop display of lead and task history
  • Fully integrated with the sales workflow
  • Add stages and due dates for each of the tasks
  • Real-time reporting of actions of every lead
  • Maintain a large database of the complete sales funnel
  • Regular follow-ups with intelligent notifications and alerts

Frequently Asked Questions

For businesses and companies with large sales territories, a lead management system helps to create an organized flow of leads to the sales team. These leads could be categorized either geographically or chronologically or by product line. An LMS solution hence your sales team’s productivity and increases conversions.
The costs of developing a lead management system depend on several factors. Development time, type of features, and choice of technology, etc. play an important role in calculating the costs. OrangeMantra builds feature-rich lead management systems at a competitive price.
There’s no predefined time for developing a lead management system. It varies widely depending on the features of the solution and its design. The best way to know an estimated time is to consult development experts. We ensure the delivery of all kinds of management systems within the estimated time.

Capture every lead and utilize every opportunity for your retail business!

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