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Digitally Empowering the Online Presence of a 150-Year-Old Legacy

Project Highlights

Our client, Tata Coffee, is one of the largest integrated coffee cultivation and processing companies in the world. Being a legacy brand since 1922, their vision was to make coffee products easily accessible to global customers. They partnered with OrangeMantra to build a Magento powered e-commerce website with a user-friendly interface, faster loading, and responsive design.

Project Highlights
Business Challenges

Tata being a legacy brand, the real challenge was to deliver a solution that adheres to their strong values and business ethics while surpassing its multiple stakeholders. Their goal was to drive more focus on the single line product – Tata Coffee Sonnets, while building a brand presence on the digital front. OrangeMantra team of Magento developers developed the website to align its products according to the client’s vision. The major challenge was to make the website’s visuals up to a level that depicts the face of this premium brand.

Technology Solution

OrangeMantra’s developers designed and developed a new, highly-scalable, and UI-rich Magento solution to match the client’s vision. Our tech enthusiasts built an e-commerce site comprising an array of user-centric features. Using the UX-rich Magento e-commerce platform, the company can handle customers’ orders from across the world hassle-freely. Also, to boost Tata Coffee Sonnets’ digital presence, our team developed trends-driven strategies on the digital front.

Value Delivered

A successful, robust, fast and highly-secure website was the initial result of this development process. In addition, Tata Coffee Sonnets reported a surge in the demand for their coffee products within 1-2 months of social media marketing. OrangeMantra digital marketers ensured the brand’s visual appeal help with market penetration and increase their overall sale. With improved sales, the brand made a remarkable boost in its global recognition and visibility on the web.

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