Our client, Tata Coffee is one of the largest integrated coffee cultivation and processing companies in the world. Being a legacy brand since 1922, their vision was to make coffee products easily accessible to global customers. They partnered with OrangeMantra to build a Magento powered e-commerce website with a user-friendly interface, faster loading, and responsive design.
Food & Beverages, Retail & FMCG
eCommerce Solutions
OrangeMantra’s developers designed and developed a new, highly-scalable, and UI-rich Magento solution to match the client’s vision. Our tech enthusiasts built an e-commerce site comprising an array of user-centric features. Using the UX-rich Magento e-commerce platform, the company can handle customers’ orders from across the world hassle-freely. Also, to boost Tata Coffee Sonnets’ digital presence, our team developed trends-driven strategies on the digital front.
Our team collaborated with the Tata coffee to meet their business needs and eCommerce website goals. Suggested latest technologies and trends for the development job.
Focused on bringing user-centrist features during design of the user interface (UI) and user experience (UX) to address client needs. Prioritized visual engaging elements.
Advanced features were developed following international code standards based on the business requirements. Adhere to the Agile technique for project development.
Deployed the newly developed eCommerce platform by focusing on performance and security concerns. Moreover, provided real-time support during troubles.
Tata being a legacy brand, the real challenge was to deliver a solution that adheres to their strong values and business ethics while surpassing its multiple stakeholders. Their goal was to drive more focus on the single line product – Tata Coffee Sonnets, while building a brand presence on the digital front. OrangeMantra team of Magento developers developed the website to align its products according to the client’s vision. The major challenge was to make the website’s visuals up to a level that depicts the face of this premium brand.
Ensuring the client website is highly responsive for different devices and screen sizes, particularly when most users are doing online shopping.
Protecting user data, payment details, and the overall security of the e-commerce platform from online threats was a major concern.
A successful, robust, fast and highly-secure website was the initial result of this development process. In addition, Tata Coffee Sonnets reported a surge in the demand for their coffee products within 1-2 months of social media marketing. OrangeMantra digital marketers ensured the brand’s visual appeal help with market penetration and increase their overall sale. With improved sales, the brand made a remarkable boost in its global recognition and visibility on the web.
Client online presence generated higher sales and revenue as business is 24/7. Customers can make purchases at any moment. Major surge in sales and revenue reported.
Client overall operational costs has reduced majorly. There are fewer expenses, allowing businesses to employ resources in efficient manner.
Customers can easily browse, compare, and purchase products from the comfort of their homes. This lead to positive feedback and strong customer loyalty base.
