The client is a multinational pharmaceutical company based in India. It has been in this business since 1984, started as testing laboratories in India, and has made footprints in several countries. The company rapidly became one of the most reputable and respected pharma organizations in the APAC market. Their team of researchers and scientists is committed to delivering affordable medication and healthcare solutions via innovative medicines. The company is a leader in pharmacological innovations. However, the ruthless competition in the industry means the company needed an exceptionally dynamic sales team. The client wanted us to build a gamification application for their salespeople.
Our team of expert project managers, business analysts, and technocrats delved deeper into the requirements in a series of meetings with the client’s representatives. Then, the team created segregation of employees in the client’s organization and identified multiple methods of engagement according to the organizational structure. Their goal was to increase the motivation and commitment of the organization members involved.
Using cutting-edge technology and the latest trends, the developers built a feature automated system for our clients, from which they can easily monitor their productivity, engage their employees in various gaming structures, and reward them for their performance.
Our goal was to integrate a new system of gamification on top of their ERP system: Why? With such an approach, employees won’t feel dissociated and have the same personalized feel around the system that they have used for years.
Another solution implemented was the use of SFA automation: this system was used to improve the manual editing of data within the system while minimizing human error. Data related to a team of 10000+ employees can get corrupted with a single error.
Moreover, automated reports and analytics in gamification help managers to identify their best-performing employees based on region: state-wise, district-wise, and country-wise segregation. That means managers can accurately select and reward deserving salespeople.
Using gamification for engaging a sales team in the pharma industry was one of the out-of-the-box aspects of the solution. Besides, the design and features we created relied on personalization per the company’s culture. With the gamification app in place, interactions between salespeople and their managers also evolved significantly.
We implemented a gamification application with such features as challenges, scores, badges, leadership boards, collaboration (within teams), and competition (inter-team). The app engaged the users and motivated them to improve their performance vis-à-vis the KPIs for incentives or rewards. The results that came with the adoption of the app were multi-faceted.
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