Our client is a multinational pharmaceutical company based in India. It has been in this business since 1984, started as testing laboratories in India, and has made footprints in several countries. The company rapidly became one of the most reputable and respected pharma organizations in the APAC market. Their team of researchers and scientists is committed to delivering affordable medication and healthcare solutions via innovative medicines. The company is a leader in pharmacological innovations. However, the ruthless competition in the industry means the company needed an exceptionally dynamic sales team. The client wanted us to build a gamification application for their salespeople. Attracting and recruiting talented people using gamification was on the business agenda. They need a platform to provide intuitive ways to offer eLearning facility and promoting collaboration among team members. OrangeMantra helped them to achieve this milestone with a next-gen gamification app.
The pharma company employs more than ten thousand employees in India alone. The major challenge they were facing relates to disengaged employees who contribute lesser than their expected performance levels. One of the main challenges was managing different organizational roles and aspects that require automation strategies. Another roadblock was to find out what engagement strategies will motivate employees enough to amplify performance and even bring behavioral changes.
Our team of expert project managers, business analysts, and developers delved deeper into the requirements in a series of meetings with the client’s representatives. Then, the team created segregation of employees in the client’s organization and identified multiple methods of engagement according to the organizational structure. Their goal was to increase the motivation and commitment of the organization members involved.
Using cutting-edge technology and the latest trends, the developers built a feature automated system for our clients, from which they can easily monitor their productivity, engage their employees in various gaming structures, and reward them for their performance.
Moreover, automated reports and analytics in gamification help managers to identify their best-performing employees based on region: state-wise, district-wise, and country-wise segregation. That means managers can accurately select and reward deserving salespeople.
We implemented a gamification application with such features as challenges, scores, badges, leadership boards, collaboration (within teams), and competition (inter-team). The app engaged the users and motivated them to improve their performance vis-à-vis the KPIs for incentives or rewards. The results that came with the adoption of the app were multi-faceted. 40% improvement in workforce productivity. 60% boost in employee retention rate with improved accountability across the enterprise.