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Creating Omni-Channel eCommerce for Fashionwear

The Story

Shingora is one of the finest and most trusted textile companies in India. Founded in 1976, the brand is known to produce high-quality Shawls, Lohis, Stoles, Dupattas, Squares, Hijabs, Mufflers, Ties, Belts, Pocket Squares, Cushions, Throws and Travel Blankets using the finest quality raw material. They wanted a modernized approach leveraging state-of-the-art e-commerce technologies. The premium clothing brand chose OrangeMantra to modernize and harmonize its existing retail operations. In the starting, we developed a more personalized eCommerce portal having both online and offline inventory integrated.

Challenge

The client needed a Shopify-based eCommerce website. They wanted to integrate both online and offline inventory at one location. OrangeMantra’s team of developers placed multiple Shopify apps together to keep the website light and eliminate sluggishness. First, we needed to figure out the major challenges facing the client’s digital commerce. The company needed digital solutions to make online and offline inventory management seamless. Simplifying the reward logic, streamlining the site navigation, and harmonizing pan-India retail operations were other main priorities.

Solution

Our Shopify developers crafted a new, innovative, and scalable eCommerce solution for selling a wide range of personalized products. We helped the client digitally streamline processes, from inventory management to retail and customer engagement. We built and deployed an eCommerce portal for overseas sales. The brand also introduced digital-powered loyalty programs across all stores. And that’s not all. We integrated a ‘Smart Store Locator’ with one-click buying features. Also, CRM integration with multiple reward systems dramatically improved customer relationships.

Results

OrangeMantra designed a multi-currency eCommerce solution for Shingora’s pan-India operation. A successful digital transformation was the initial result of the development process. In addition, our team also added multiple third-party plugins to optimize the solution’s performance. Some of the most remarkable outcomes include a substantial increase in sales, reduction in the total cost of ownership, brand visibility with ROI improvement, and effortless inventory mapping and shipping.

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