Haldiram’s is one of the largest and most popular brands of Indian sweets, snacks, wraps, and frozen food, among others. Since its inception in 1937, Haldiram’s has grown at a rapid pace over the years and was crowned as India’s largest snack company. Its products are currently available in more than 80 countries. Our partnership with Haldiram’s has been for over two decades and we continue to cater to their business needs and objectives. The client approached OrangeMantra team to rapidly develop and maintain their business website and several applications for ensuring a competitive digital presence.
Being a reputed restaurant brand, client was looking to build a scalable website, and above-all build brand presence. Our client, took on the mission to build an online platform for their daily business operation. To establish a digital platform, our client’s goal was to build website and mobile app that would serve vast inventory, order and sales data. All they needed was a recognized expert in digital transformation to make their vision a reality.
As part of the digitalization plan, the website aimed to eliminate all paper-based work and processes to online services. This would provide different departments ranging from sales, inventory, manufacturing, accounts a single source of information. In addition, a secure payment process was also needed for customer data safety.
Our team of business analysts, eCommerce consultants, web as well as mobile app developers quickly analyzed the client’s business requirements. They evaluated and filtered out the most relevant requirements along with technical requirements. Then we established the feasible time frame and scopes of features and functionalities.
Our competent web developers and mobile app developers discussed possible development options in terms of technical specifics. Since we needed to launch quickly, our team selected the Rapid Application Development model for developing the website and the application. After the development and deployment, we continue to upgrade and maintain the applications and provide support services for any issues or challenges that the client faces to date.
Our innovative and custom-built digital solutions enabled the client to efficiently manage its business at all levels and scale its business seamlessly and effectively. Cutting-edge technologies and trends-driven functionalities allowed Haldiram’s to offer personalized experiences, promote business effectively, and maximize business revenue. In addition, customer relationship, workforce productivity, and business revenue improved significantly. Better order and inventory management with accurate reporting helped Haldiram to improve market share and profitability