App Store Optimization for a Leading Liquor Aggregator Brand - Tiplur
Overview
Tiplur Beverage Technology, a leading on-demand liquor delivery service provider, offers a seamless experience through its mobile app, Tiplur. The app helps users discover and connect with licensed liquor vendors in their vicinity, ensuring convenience and accessibility. Tiplur partnered with OrangeMantra for App Store Optimization (ASO) to boost app downloads and effectively manage customer reviews. Our approach began with optimizing the app title and description with relevant keywords to enhance visibility and drive traffic to the app store page. Through a well-planned ASO strategy, Tiplur aimed to position itself as the go-to platform for liquor enthusiasts, delivering a premium and hassle-free experience.
Food & Beverages, Retail & FMCG
Digital Marketing
Our Process
OrangeMantra’s team used a proven ASO framework to analyze short-tail and long-tail keywords. They then focused on managing the keywords in the existing metadata. We replaced low-performing keywords with more relevant ones. The pre-optimization analysis included conversion analysis and comparison of similar apps. It became apparent that the app (Android & iOS) needed enhancement in both keywords and category rankings. In addition to tried-and-tested organic methods, we also used high-level paid app marketing techniques.
App Content Optimization
Digital marketers crafted a compelling and keyword-rich app title reflecting the brand identity and major services. Developed a concise and engaging app description, added relevant keywords for higher search rankings.
Visual Enhancement
Updated app icon and visuals to align with the brand’s visual identity and stand out in search results. Added captivating screenshots and feature graphics highlighting the app’s key features and offerings.
Localization
Next, we updated the app’s metadata and content according to local preferences, including language, currency, and cultural aspects. Optimize keywords depending on the regional differences in alcohol terminology and consumption rate.
Ratings & Reviews
Added next-gen features to encourage satisfied users to share positive reviews and ratings on the app store. Resolve negative feedback promptly and generate opportunities to showcase improvements.
