AR-Enabled Retail App For India’s Leading Fashion Brand

Business Challenges

Limited Online Engagement: Traditional online shopping platform lacked the in-store experience, making it difficult for customers to keep a check on how garments would look and fit.

Technology Solution

The client partnered with our team to develop an AR-enabled retail app. Our team performed multiple sessions with client to gather requirements, market behavior and overall competitor analysis. The app incorporated the following key features:

• Virtual Try-On: Using AR technology, customers can simply virtually try on clothes in real-time, experiencing how each item appears and fit before making a purchase.
• Personalized Styling: The app used AI algorithms to suggest personalized styling suggestions depending on preferences, purchase history, and current fashion trends.
• Interactive Catalog: The app was integrated with an engaging 3D catalog, supporting users to view products from different angles and explore minute details before making a relevant choice.
• In-Store Navigation: AR-powered in-store navigation assisted users locate specific products within the physical stores, improving the overall shopping experience for both online and offline shoppers.

l Social Sharing: Customers could share their AR experiences on social platforms, creating a sort of community and driving user-generated content.

Value Delivered

The development and successful addition of an AR-enabled retail app was a key milestone for the Indian fashion industry. The app not only addressed the challenges of virtual shopping but also elevated the brand’s digital presence, fostering customer loyalty and establishing them as a pioneer in emerging technology with fashion retail.

• Reduced Return Rates: The addition of the virtual try-on feature significantly lowered the number of returns, as customers loved the new features, gained confidence in their purchasing decisions after exploring the products virtually.
• Increased Customer Engagement: The personalized styling features and interactive catalog resulted into a surge in increased customer engagement, with users spending quality time in exploring the app.
• Competitive Edge: Client gained a competitive edge by being one of the first in the Indian market to offer an AR-enabled retail app, attracting tech-savvy consumers looking for a more immersive shopping experience.
• Positive Brand Image: The innovative app enhanced the client brand image, positioning them as a forward-thinking and customer-centric brand.