Our client, earKART was founded to bring quality hearing devices to people with hearing loss. The client believe that everyone deserves access to quality healthcare regardless of their location or financial status. They needed an eCommerce platform to serve users with professional access to audiology service and a feature rich hearing aid at an affordable price. To establish a robust eCommerce platform to complement their B2B model, expand their online presence, they were looking for a technology partner with relevant expertise. They partnered with OrangeMantra to build an immersive and easy to navigate eCommerce store.
Being a new entrant to B2C online selling platform, they have no proper technology platform to start selling and engage prospects. The company’s biggest challenge was to have a platform to meet the evolving market trends and ever-changing customer expectations. The website needed to align with changing demands of the customers and market trends. The client need to add CRM to address customer queries and manage their data. They need to have a feature of booking audiologist to check the hearing power of patient and recommend best device. Moreover, ensure the safety of customer data and providing multiple payment options was also a challenge.
We started by gaining a deep understanding of business requirements and expansion plans. Following the analysis step, we recommended Shopify as the eCommerce development technology platform and examined the client readiness for the changes. Our team then integrated CRM solution into business workflows. Our continuous monitoring ensured website superior speed, performance, and security. Shopify developers equipped website with SSL encryption, secure payment gateways, and international defined data protection measures. Performance optimization techniques, like image compression, and content delivery networks were employed for fast loading times. We added a plugin to test hearing power of customers looking for a hearing aid.
OrangeMantra team designed a Shopify eCommerce solution for pan India operation. A successful B2C platform was the initial result of the development process.
We built an eCommerce store integrated with inventory system that reduced discrepancies and improved efficiency. The responsive design and improved website performance ended into a significant 30% surge in the average time spent on the site.
The implementation of advance security measures helped earKart gain the trust of their online shoppers, leading to increase in customer retention rate. The user-friendly design, fast product search, and the overall personalized shopping experience received positive reviews.