Building Scalable E-commerce Solution for Shanti Banaras for Business Expansion
Overview
Shanti, the brand was established in 2014, is an offspring of a 50 year old saree manufacturing brand. Being a luxury brand they have incorporated and extended their collection to match up changing retail market. They have a large collection of different products including Banarasi sarees, lehengas and dupattas over various price points. No doubt the brand have been penetrating the retail market all across India for about 4 generations but the rise of an online store was both necessary and inevitable. That’s how they ended up selling authentic and beautiful sarees at affordable prices nationwide. OrangeMantra was the right fit to build an immersive and easy to navigate eCommerce store.
Manufacturing, Retail & FMCG
eCommerce Solutions
Our Process
OrangeMantra Shopify developers crafted a new, innovative and scalable e-commerce solution for selling wide range of personalized products. Our main goal was to build the website in a way that properly reflects the potential of a renowned brand. A whole new level of online presence was incorporated in order to take things to the next level and support the business to serve the whole country. We added SAP functionality to get instant update of all offline and online stores at a centralized place. The development strategy and tactics were clearly established from the beginning so that no challenges could emerge between what we planned and what we executed. We performed regular meetings to truly understand the business and discussed the steps.
Conceptualization
Our eCommerce team brainstormed with the client to understand business needs and vision. Suggested eCommerce development platform for the development work with latest trends.
Design
Design the user interface (UI) and user experience (UX) focusing on personalized features to address client needs. Prioritized the visual elements for fast-paced navigation.
Development
Flawless Shopify code creation for the eCommerce platform development based on the business needs. Worked on the international code standards with Agile technique.
Deployment
Deployed the eCommerce platform at client server with utmost care by keeping a check on the performance and security. Moreover, provided real-time support when experienced troubles.
