Shanti, the brand was established in 2014, is an offspring of a 50 year old saree manufacturing brand. Being a luxury brand they have incorporated and extended their collection to match up changing retail market. They have a large collection of different products including Banarasi sarees, lehengas and dupattas over various price points. No doubt the brand have been penetrating the retail market all across India for about 4 generations but the rise of an online store was both necessary and inevitable. That’s how they ended up selling authentic and beautiful sarees at affordable prices nationwide. OrangeMantra was the right fit to build an immersive and easy to navigate eCommerce store.
Being a legacy brand, Shanti has seen immense growth in the last few years. But they were yet to have a strong digital presence when it comes to selling sarees, lehengas and dupattas. Client needed a Shopify based E-commerce website but looking to integrate both online/offline inventory at one location. They have no proper method to get stock updates when any sale or return is made from the offline store. Staying competitive in an increasingly digital-driven market meant the organization needed to transform to dynamic digital platforms.
OrangeMantra Shopify developers crafted a new, innovative and scalable e-commerce solution for selling wide range of personalized products. Our main goal was to build the website in a way that properly reflects the potential of a renowned brand. A whole new level of online presence was incorporated in order to take things to the next level and support the business to serve the whole country. We added SAP functionality to get instant update of all offline and online stores at a centralized place. The development strategy and tactics were clearly established from the beginning so that no challenges could emerge between what we planned and what we executed. We performed regular meetings to truly understand the business and discussed the steps.
Within the first quarter, Shanti saw a 50% increase in online sales, reaching customers across different parts of the country, leading to significant revenue growth. The categorization system and filters helped in product discovery, reducing cart abandonment rate due to not finding what they were looking for. Shanti successfully expanded its market reach, with a substantial increase in orders due to secure payment processing. The website got appreciation for its ease of use and engaging content. With the touch of traditional values, it helped to build strong bond with the target audience.