GSEZ, a leader in local timber processing, industrial production, and the sole promoter of Gabon’s natural resources, primarily timber, for local and export markets. They were looking to revamp their online presence and enhance user engagement. The goal was to create a modern and user-friendly WordPress website that not only reflects their commitment to sustainability but also effectively communicates their services to a broader audience. They partnered with OrangeMantra to build CMS focused platform with fast-paced loading and streamlined navigation for smooth operations.
Being a reputed brand with focused on sustainable services, they have no digital presence to engage investors and grow brand presence. The client wanted a website that not only showcased their sustainability initiatives but also engaged users through informative content and interactive elements. Ensuring a responsive design for mobile users was required to provide an optimal user experience for prospects. The major challenge was to upload the images and take website to different level having visual appeal.
Our team began with in-depth consultations to understand Gabon Special Economic Zone values, services, and target audience. We leveraged a custom WordPress development approach to meet the client’s specific needs and ensure scalability. Focused on the user-centric interface with smooth navigation, emphasizing sustainability with color schemes, eco-friendly imagery, and calls-to-action. Our content strategy focused on the client’s services but also educated prospects on sustainable practices, and downloadable resources. Ensured mobile responsiveness to serve users diverse needs of accessing the site on various devices.
The new website resulted into a significant increase in user engagement, with users spending more time exploring their sustainability services. GSEZ received positive feedback from target audience, emphasizing the user-friendly design, informative content, and the interactive elements. The website aligned with GSEZ commitment to sustainability, enhancing their brand perception. The website serves as a powerful tool to promote their cause and attract like-minded individuals and organizations. The newly developed website not only reflects their commitment to sustainability but also actively engages users, educates the community, and contributes to their mission.