Our client, Mahindra has a strong presence in over 50 countries. Mahindra Farm Machinery is at the forefront of mechanizing India’s farmlands and driving agricultural prosperity on a global scale. They are the premium destination for High-Quality agriculture implements modern farming practices backed by reliable, efficient, and durable machinery. The client recognized the need to build a compelling online presence to reach a wider audience, improve brand perception, and showcase its innovative farm machinery products. The company aimed to leverage digital platforms to enhance brand recognition and engage with existing and potential customers. OrangeMantra was the right technology partner to build a Drupal-powered website to showcase company’s diverse list of farm products.
Mahindra, a renowned player in the farm machinery industry, recognized the need to enhance its online presence to stay competitive and engage prospects. The company aimed to showcase its extensive range of accessories and leverage a robust feature to locate dealers and service providers. There will be an admin back-end from where the admin can manage product listings, website content, and inquiries submitted by end users across regions and products.
Limited Online Presence: Mahindra had minimal online visibility, which restricted its ability to reach a broader customer base and promote its extensive range of farm machines.
Brand Perception: The offline presence did not adequately reflect the innovation, quality, and reliability of products. This ended into a potential mismatch between the brand’s capabilities and customer perceptions.
User Engagement: To engage prospects and promote products, brochures, TV commercials and print media was the only option which lacked interactive features and engaging content, limiting interest of visitors.
Our team developed both front-end and back-end of the website for streamlined business promotion. The team performed thorough market research to keep a check on the customer preferences and expectations. Several brainstorming sessions were held to refine the website’s design, content, and functionality.
Users get to see the list of promotional banners and videos on the homepage and product pages. The user have the option to submit the response for the event with their name and mobile number. Admin to have an option to upload the file in the required format. Ability for the administrator to change the position of the banner, products and their details appearing on the website.
Strategic Design: Our experienced web designers designed a modern, visually appealing, and user-friendly website that synced with the brand image and overall values.
Product Showcase: Added a dedicated section to display complete range of farm equipment, consisting of the detailed product descriptions, specifications, and high-quality visuals to highlight innovation and quality.
Interactive Features: Integrated interactive elements like product models, descriptions, and customer testimonials to enhance user engagement and offer immersive experience.
The strategic development of Mahindra’s Farm Equipment’s website played a critical role in achieving desired outcomes. With the launch of the website, it helped in improving the brand’s online presence, customer engagement, and positively influencing brand perception.
Improved Online Visibility: The new website helped to increase client online visibility, making it simple for potential customers to discover and learn about the company’s products.
Enhanced Brand Recognition: The website successfully conveyed the brand’s commitment to next-gen products, quality, and customer satisfaction, positively impacting brand presence.
Increased User Engagement: Interactive features with product information resulted into higher user engagement, with visitors spending quality time exploring the website.
Lead Generation: The website ended into a valuable lead generation tool, with contact forms and inquiry features bringing direct communication features for client with potential customers.