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Design and Development of a Magento Based Website for a Jewelry Brand

Overview

Our client, is a well-known jewelry store that offers the finest quality jewelry with impressive price and unique value. It offers a strong and wide collection, which needed a multi-layered product information for their store. Client was keen to showcase their exquisite pieces online directly from the website. Client was having a brick-n-mortar store and from where they were finding the difficulties to grow their customer base. Client wanted to design an eCommerce website with streamlined navigation, and mobile-responsive feature to grow their business. To convey this mixture of technology, and passion for jewelry, client needed a technology partner. OrangeMantra helped client to grow their jewelry business to unleash potential in the website to generate more ROI.

Industry

Professional Services

Services

Our Process

After a deep analysis of the client’s requirements, our expert team suggested Magento 2 CMS as the best platform for jewelry store development. We created attractive and professional designs for the store so that users had a personalized shopping experience. We added key functionalities including shopping cart, product pages and attributes filters etc. We integrated sections like New Arrivals to showcase latest collections and Gift Cards to enhance purchase options. The easy to use admin dashboard allowed our client to add and edit catalogue, products and description in a streamlined manner. We have made it easy for them to list the price, available colors and sizes so that shoppers could easily add it to their shopping cart.

1

Requirement Analysis

A thorough analysis of the client’s requirements, understanding the need for a visually appealing and user-friendly eCommerce website to showcase their extensive jewelry collection.

2

Platform Selection

Analysis of the client’s requirements and industry standards, OrangeMantra recommended Magento 2 CMS as the ideal platform for developing the eCommerce website.

3

Design & Development

Team crafted attractive and professional designs tailored to the client’s brand identity, ensuring a personalized shopping experience with integration of key functionalities.

4

Content Management

An easy-to-use admin dashboard, helped the client to manage catalogue, products, and descriptions effortlessly reducing errors.

The Problem

The company wanted to build an online store that was both engaging and secure to the visitors, offered personalized features for shopping online. In addition, easily assist them to add, update and upload information and pictures of the products. They wanted a complete eCommerce online store that could manage all the technical aspects and assist them to sell more in the competitive market. In jewelry eCommerce, trust plays a crucial role in converting customers. On-site trust and credibility were missing from the old informative website. Inventory management was a challenge, as result buying and concurrent changes were manually updated resulting into errors. One of the major problems was with their previous company website which was lacking user-friendly UI/UX which at the end resulted in drop-in visitors.

Our Role

  • Requirement Analysis
  • Platform Selection
  • Design & Development
  • Content Management

Project Challenges

1. Enhancing Online Trust

Building trust and credibility in the online jewelry market was a significant challenge, considering the competitive landscape and the importance of trust in converting customers.

2. Inventory Management

The client faced challenges in manually updating inventory and managing concurrent changes, leading to errors and inefficiencies needing a real-time inventory tracking.

Results

With the launch of online jewelry store, the business has taken to the next level in all aspects. The brand and product has reached far and wide, and has moved beyond the original expectations. Each page is designed perfectly and compatible with various devices like desktops, laptops and mobile phones. An eCommerce website that offers tools to attract more prospects and increase selling of products. Flexible features are present to add new products with information and pictures. Multiple payment options are available, making transactions easy directly from the store. Push notifications available to update customers about the latest collection and discount offers.

1. Business Expansion

With the release of Magento-based eCommerce website, the jewelry brand experienced exponential growth in its online presence and customer reach.

2. User Engagement

The redesigned website received positive feedback for its seamless navigation, attractive design, and personalized shopping experience, ending into increased user engagement.

3. Improved Sales

The fast & secure shopping cart, product pages, and attribute filters facilitated a smoother purchasing process, leading to an increase in sales and revenue for the client.

Our clients absolutely love us

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