Design & Development of an Ecommerce Capable Website for a Cosmetic Brand
Overview
Our client, Earth Rhythm, is a premier online beauty and wellness destination, established in 2019. Offering a wide range of makeup, skincare, haircare, fragrances, bath and body, and luxury products at competitive prices, the brand quickly gained a strong reputation. As a trusted name in the cosmetic industry, they aimed to expand their reach by transitioning to a digital platform. To enhance their online presence, increase sales, and grow their customer base, they were in search of a robust eCommerce solution. They approached OrangeMantra not only for technological integration but also for expert UI UX design services to ensure a seamless, engaging, and user-friendly shopping experience that would support their long-term growth.
Retail & FMCG
eCommerce Solutions
Our Process
OrangeMantra assigned a team of Shopify developers to gather the exact business requirements, target audience and competitive landscape. The design team worked on the wireframes and mockups of the website’s layout, ensuring an engaging interface. Once the approval was made from the client, the code development began. Our team started with product catalog with detailed product descriptions, images, and prices. Search and filter functionality helped with fast product discovery. A secure and easy to operate shopping cart and checkout process was next on the agenda. Different payment gateways were added to process card and other online payments.
Market Research
Performed market research to understand client target audience, competitors, and industry trends. Identify customer requirements and preferences to build design and functionality of the e-commerce site.
UI/UX Design
Designed a visually appealing UI/UX to bring personalized experience for visitors. Worked on smooth navigation, clear calls-to-action, and a responsive design for streamlined performance.
Testing
Performed thorough testing of client website to identify and resolve the bugs or issues. Tested functionality, performance, security, and compatibility across multiple browsers and devices.
Deployment
Once testing is complete, client e-commerce website is launched. Even announced the launch through multiple channels, and monitor the website closely for any sort of issues.
