Our client, is a leading Indian furniture brand showcasing over 20000+ world-class contemporary products in Home Furniture, Soft Furnishings, Home Decor & Accessories & Wall Fashion. The company has a large chain of retail stores and design studios to serve demands of customers.
Unlike conventional eCommerce stores, client need a unique business model that isn’t possible with standard eCommerce solutions. They need an online store that can easily manage large number of products, their descriptions and price change as per the seasonal sales. The client partnered with OrangeMantra to build an eCommerce portal that help them to engage prospects, grow sales and retain existing customers.
Looking for a major transformation of retail business, moving from retail stores to digital venture in a smooth and sophisticated manner was the real challenge. They need a secure and easy to scale platform for their brand expansion, but want something a little swankier.
In addition to the eCommerce platform, they were looking for speed, a streamlined user experience and engaging mobile performance. When it came to design, they need a polished, premium website that is elegant, showcasing their luxury furniture offering.
With deep analysis of the client’s brand and its values, goals and target audience, we recommended to integrate a bespoke Magento platform. We’ve made luxury furniture much more accessible with simple, fast navigation that allows users to explore products for their home or office place on one site.
The products are displayed in an accessible format to assist customers to buy their dream interior in a few clicks. Overall, it’s an engaging, secure website that enables the user to get where they really want in a fast manner.
We also implemented the Wishlist feature, an intuitive module that supports users to save and return to their favorite items when they access to website. Client can run personalized marketing campaigns, based on the shoppers’ activity. This results into more conversion and sales.
From the very first month of the eCommerce platform launch, the client’s online presence has improved significantly, and they’re achieving good number of sales and conversions. With integration of latest marketing trends and strategies like guest checkout, multi-lingual and multiple payment options they’re getting more visitors and buyers. In the first few months of launch, the website started bringing remarkable profit. Implementation of the Magento eCommerce platform enabled the client to reach out to even wider audiences and boost sales volumes, and drastically improve the online shopping experience. We worked with client to build strong brand and web presence that helped position them as marketplace leaders and encourage brand engagement.