Digital News Mobile App Development for a Leading Publishing Brand

Business Challenges

Being a recognized brand, the client wanted to build an app that conveys their vision of trust and transparency. They have a database of information from different parts of the world but manual operation is time-consuming and resources are wasted. Without mobile app real-time sharing of information from multiple sources was a concern. Technically, it needed usage of the right set of technologies for making the app reliable, powerful and incredible. Being first towards the digital transformation of their business model to mobile app, client needed some advanced features.

Technology Solution

Our process started with collaboration to define the app’s requirements and features.

Our experts created user stories and prioritize features based on business goals. Next, design the app’s user interface, ensuring a clean and intuitive layout. The app had to go through multiple rounds of peak testing and stress testing. The team of OrangeMantra made sure that every part of the app is able to address millions of users per day without any glitch. Experts reduced the market time of app by 3X during with successful development and testing it over a number of users.

Value Delivered

The digital news mobile app is successfully launched, engaging desired user base. Client experiences increased engagement with its target audience. Features of subscriptions and in-app purchases generates additional revenue, and establishes a digital presence. The app popularity continues to grow based on user feedback and market trends, guaranteeing desired success. Features like category filters, content filters, helped users to get relevant information by searching in no time. Machine learning algorithm helped in improving the experience for users by recommending content in their next visit.