Our client, a leading sustainability consultancy firm that offers a holistic approach to green building. They aspire to be the industry’s partner and advisor on sustainability, alternative energy, and environmental, social & governance (ESG). They have a strong presence in India, Singapore, and Africa. They were looking to build multiple websites to spread awareness about the environment, waste recycling, the survival of our planet, and other green measures. They partnered with OrangeMantra to digitally transform their operation by building multiple solutions. Our mutual goal was to translate the company’s vision into digital solutions that reflect the larger brand message of environmental sustainability.
The client before contacting us, tried to rebrand by building multiple websites. Their existing website was not going with their vision, who they are, what they do, and the impact they have. They needed a full website redesign. The client’s core objective was to create a multifaceted approach to their sustainability offering. They need a website helping visitors get awareness of their work towards the environment through a more storytelling style. Our mutual goal was to translate the company’s vision into digital solutions that reflect the larger brand message of environmental sustainability.
The client website is home to a huge volume of important information, and over the years had become outdated. But the bigger challenge for this multiple website design was numerous competing audiences: partners, sponsors, and the public. The websites were built using a mobile-first approach ensuring it optimized the user experience and was visually impressive. We worked with their team through several brainstorming sessions for the website’s new look and feel, before settling on a specific design. The new website design is much more modern and engaging.
The new website has a much stronger user experience. It’s simple to navigate and easier for the public to find information. The overall visual appeal of the website is much more welcoming for target audiences. The new website holds the desired professional energy and brings engagement toward the safety of the environment. Visitors can access different parameters for saving water, forests, and waste recycling. The messaging they were looking to incorporate was reflected in the website. The project was so successful that we will be collaborating soon on two more websites.