Digitally Empowering Naturali - India’s No. 1 Cosmetic Brand
Overview
Naturali is one of the most trusted natural ingredients-based product makers. Their premium-quality personal care products for the body, face, and hair use superfood elements including avocado, tea tree, & raspberries. They are on the mission to transform so-called tedious natural personal care into something exciting, energetic, and experiential. Being a renowned beauty brand offering a diverse range of skincare and cosmetics. Despite having a strong offline presence, the client aimed to boost its online visibility, increase organic traffic, and drive sales through its digital presence.
They needed a technology partner to boost their digital presence, and thus approached OrangeMantra that could help them grow with their SEO strategies.
Retail & FMCG
Digital Marketing
Our Process
Our team conducted extensive keyword research to identify high-volume, relevant keywords in the beauty and skincare niche. Focused on long-tail keywords to target a more specific audience. The product pages were optimized with relevant keywords, compelling meta titles and descriptions, and high-quality images. Ensured that product descriptions were informative and engaging. Developed a content strategy to create blog posts, tutorials, and product guides. Content aimed at addressing customer queries, providing beauty tips, and showcasing the effectiveness of Naturali Beauty Products. Conducted a deep audit of the website to identify and fix technical issues. Improved site speed, mobile responsiveness, and implemented schema markup to enhance search engine understanding of the site content. Moreover, the eCommerce platform was optimized for better user experience, including streamlined checkout processes, clear product categorization, and responsive design for various devices.
Competitor Analysis
Our team performed deep analysis of the competitor websites and documented their strategies to get good brand visibility and search rankings.
Keyword Research
List down relevant keywords and phrases related to the client business, products. Use tools like Google Keyword Planner, SEMrush, to discover keywords.
Content Optimization
Added content that engages users and provides value. Use relevant keywords with right balance between keyword optimization and readability.
Technical SEO
Ensure the website is mobile-friendly for higher engagement. In addition, optimize page loading speed to create a positive impact on users and search engines.
