Naturali is one of the most trusted natural ingredients-based product makers. Their premium-quality personal care products for the body, face, and hair use superfood elements including avocado, tea tree, & raspberries. They are on the mission to transform so-called tedious natural personal care into something exciting, energetic, and experiential. Being a renowned beauty brand offering a diverse range of skincare and cosmetics. Despite having a strong offline presence, the client aimed to boost its online visibility, increase organic traffic, and drive sales through its digital presence.
They needed a technology partner to boost their digital presence, and thus approached OrangeMantra that could help them grow with their SEO strategies.
The client existing website struggled with low search engine rankings, resulting in limited visibility to potential customers. The beauty industry is highly competitive, making it challenging to rank for relevant keywords. The meta descriptions were not optimized as per target audience. The client’s eCommerce platform needed improvements in terms of user experience and conversion optimization. Lack of organic traffic resulting into less number of sales and conversion rate.
Our team conducted extensive keyword research to identify high-volume, relevant keywords in the beauty and skincare niche. Focused on long-tail keywords to target a more specific audience. The product pages were optimized with relevant keywords, compelling meta titles and descriptions, and high-quality images. Ensured that product descriptions were informative and engaging. Developed a content strategy to create blog posts, tutorials, and product guides. Content aimed at addressing customer queries, providing beauty tips, and showcasing the effectiveness of Naturali Beauty Products. Conducted a deep audit of the website to identify and fix technical issues. Improved site speed, mobile responsiveness, and implemented schema markup to enhance search engine understanding of the site content. Moreover, the eCommerce platform was optimized for better user experience, including streamlined checkout processes, clear product categorization, and responsive design for various devices.
Through a focused SEO strategy prioritizing keyword optimization, content marketing, technical enhancements, and eCommerce optimization, Naturali successfully improved its online visibility, attracted a larger audience, and increased sales number. Within the first three months, a significant number of keywords achieved first-page rankings on Google. An impressive surge of 200% in organic traffic, consequently boosting revenue 10 times. E-commerce optimizations assisted in a 20% increase in conversion rates, contributing to higher online sales. Social media strategies and content marketing efforts assisted significant boost in brand awareness, reflected in increased followers and engagement.