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Digitally Empowering Shopgrowspaces - USA Leading Horticulture Product Seller

Project Highlights

Shopgrowspaces, a prominent horticulture product manufacturer based in the USA, was looking to enhance its online visibility and driving organic traffic to its e-commerce platform. Specializing in green tent, Led grow light, Greenhouse kits, organic fertilizers, gardening tools, sought to expand its business and engage gardening enthusiasts. Despite having a strong offline presence, the client aimed to grow its online visibility, increase organic traffic, and generate sales through its digital presence. They needed a technology partner with good and deep expertise in digital marketing, and thus approached OrangeMantra that could help them grow.

Project Highlights
challenge
Business Challenges

The client existing website struggled with low search engine rankings, resulting in limited visibility to potential customers. Their industry is highly competitive, making it challenging to beat competitor without SEO strategy. The client’s eCommerce platform needed improvements in terms of user experience and conversion optimization. Lack of organic traffic resulting into less number of sales and conversion rate. Keywords were not optimized to enhance the site’s visibility in search engine results. Needed local search presence to attract customers from USA specific regions. No content strategy was implemented to educate and engage target audience.

Technology Solution

Our team initiated with extensive keyword research to keep a check on the high-volume and relevant search terms for client business niche. Optimized product pages, category pages, and blog content to improve search engine rankings. Performed end-to-end technical SEO audits to identify issues affecting site performance, including page load speed, and mobile-friendliness. Created and optimized Google My Business (GMB) profiles to refine local search visibility. Developed a content strategy focusing on adding informative blog posts, guides, and video content to engage prospects.

Value Delivered

A comprehensive SEO strategy for the Shopgrowspaces significantly increased online visibility and organic traffic. Local SEO strategy were instrumental in driving both online and offline business growth. High-quality content addition ended into SEO success as well as audience engagement. Organic traffic to the website increased exponentially within the first six months. Several primary keywords achieved first-page rankings, contributing to higher sales. Advanced local SEO efforts led to a significant increase in traffic to local outlets. Blog engagement metrics, like time on page and social shares, experienced major growth.

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