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Driving Sales of Fashion Apparel through Effective SEO Strategies

Overview

Partap Fashions, a well-known fabric importer and wholesaler based in the UK, boasts a rich legacy of over 50 years in the fashion industry. Renowned for their exclusive collections, they offer the largest assortment of GOTS certified organic cotton fabrics in Europe. Being a legacy brand with good reputation they were not enjoying desired web traffic, customer base and ultimately sales. They were looking for a digital marketing partner to get their website ranked in SERP. OrangeMantra was the right fit for their SEO services and digital venture.

Industry

Retail & FMCG

Services

Digital Marketing

Our Process

The brand was well established when it came to us, with a good offline reputation built on the quality of the fabric. Our digital marketing team started with requirement gathering and ensured strategy comprises of all SEO aspects. The team implemented relevant on-page changes to optimize content for both users and search engine crawlers. Crafted compelling titles and meta descriptions with innovative ideas. Incorporated refurbished data that provided discounts, pricing details, and powerful calls to action.

1

Competitor Analysis

We performed deep analysis of the prominent fashion websites and identified what are their strategies to generate good brand visibility and search rankings.

2

Keyword Research

Made a list of relevant keywords and phrases related to fashion industry, products, or services. Implemented tools like Google Keyword Planner, SEMrush, for keywords.

3

Content Optimization

Develop content keeping partap fashion in mind that engages users and provides value. Use relevant keywords to build balance between keywords readability.

4

Technical SEO

Ensure the website is mobile-friendly for higher engagement. Moreover, optimize page loading speed to create and submit a sitemap to search engines.

The Problem

The client was facing multiple challenges. They are highly popular with the quality of fabric they are using. They have already invested significant resources in digital marketing to direct high-quality traffic towards their website. They keep on updating new content regularly. However, the content wasn’t directing a satisfactory amount of web traffic to the website. Their website was not gaining desired engagement due to lack of SEO strategy. Other major challenges included multiple pages competing for the same keywords, leading to keyword cannibalization. Intense competition from established platforms within the fashion category. Inability to attract clicks and sessions from the target buyer base.

Our Role

  • Competitor Analysis
  • Keyword Research
  • Content Optimization
  • Technical SEO

Project Challenges

1. High Competitive Keywords

Partap fashion were competing for keywords facing which already have high competition. The client wasn’t reaching their target audience with outdated keyword strategy.

2. Low Brand Visibility

Partap fashion were having minimum presence in Google’s local 3-pack to capture target audience attention. Establishing website visibility and brand presence in competitive domain was a real challenge.

Results

With the reports of audit done in early stages of the project and keywords used in the key internal pages, web traffic continuously grew month-on-month. Significant increase in keywords ranking within the top 3 positions, ensuring higher visibility. Impressive surge of 365% in organic sessions, with a substantial rise in new users. ROI multiplied by 18X, showcasing the effectiveness of organic channels and generating a remarkable improvement of 375%. The new traffic coming to the website was also highly targeted and relevant to the fabric brand.

1. Increase in Organic Traffic

Organic traffic experienced a commendable surge within the very first month of SEO implementation. Noteworthy improvement in page rankings for local listings, coupled with a major rise in the positions of non-branded keywords.

2. Growth in Revenue

Revenue witnessed a substantial growth in the first month. Technical audit and unique strategy significantly accelerated Partap fashion website growth and visibility. Client experienced consistent growth on the search engine for brand value.

3. Brand Expansion

User reviews and ratings improved, reflecting a positive perception of the website functionality and content. Partap fashion established its brand presence in competitive digital world.

Our clients absolutely love us

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