First-Ever OEM-Owned Online Marketplace for Two-Wheelers & Spares
Overview
The brand is an Indian multinational two-wheeler manufacturing company, offering a diverse range of two-wheelers that ensure riding comfort, style, and cost-effectiveness. For over three decades, the company has showcased exceptional engineering and innovation, from manufacturing city-commuter vehicles to off-road two-wheelers. The client partnered with OrangeMantra to create a first-of-its-kind online marketplace, where the company could sell products using a blend of B2B and B2C eCommerce approaches.
Automotive
eCommerce Solutions
Our Process
OrangeMantra’s experienced developers began with a competitive strategy, starting the project by analyzing the client’s business model, including digital functions. Throughout the process, we continuously added features that enhanced the experience for both dealers and customers.
We also ensured the platform catered to a diverse customer base across India, considering both digital and physical presence. Our approach clearly defined the brand’s position as a leading OEM for selling two-wheelers, accessories, and spare parts. Through close collaboration across teams in requirements gathering, development, design, and deployment, we successfully created a customer- and dealer-centric online portal, which was rolled out across India.
Client Consultation
The team held in-depth discussions with the client to understand their business objectives, target audience, and specific requirements for the online marketplace.
Design & Development
Focused on building a user-friendly interface that caters to both individual customers and B2B clients. Developed features such as product information, and a secure checkout process.
End-to-End Testing
Conducted multiple testings of the whole marketplace, ensuring functionality, security, and a streamlined user experience. Addressed possible issues during the testing phase.
Deployment
Deployed the customer and dealer-centric eShop portal across India, ensuring accessibility and functionality for users nationwide.
