Our client, Hindraj Tea aims to delight everyone, from the sitting in balcony tea lover to the young hustler. The tea is grown on a mix of old and new plantations to bring best taste. The best quality tea is being sourced from the gateway of north-east. The hand-Plucked leaves are processed with utmost care made into delicate bundles of tasteful experiences. To bring fresh and visual appeal to the website, they wanted to revamp the existing Shopify theme. For user-friendly, and immersive online shopping experience that aligns with the brand’s identity and enhances customer engagement, OrangeMantra was the right technology partner.
Hindraj is a prominent brand offering high-quality and hand-picked tea to its customers. But from the last few months they were facing major drop in sales number, customer base and revenue. The reason identified was outdated Shopify theme that didn’t reflect the brand’s aesthetic or values. The navigation and overall user experience needed major change to make the shopping process simple and fast. The previous theme was not fully optimized for mobile platform, impacting potential sales from users on smartphones and tablets.
Our Shopify team conducted a brand analysis to understand Hindraj’s values, target audience, and aesthetic preferences. Worked closely with the client to integrate the visual elements that should be present in the new design. Redesigned the site structure and navigation to improve the user journey. Introduced a fresh color combination and modern typography to align with the brand’s image. Incorporated high-quality product images to bring uniqueness and enhance the visual appeal. Ensured the new theme is fully responsive and compatible with the backend, providing an optimal shopping experience. Conducted thorough testing of the backend functionality across different devices and browsers to ensure the new design is fully functional and responsive.
The revamped Shopify theme was an instant success among Hindraj customers, with increased engagement and a noticeable surge in conversion rates. The visually appealing design, pixel-perfect layout and personalized user experience, contributed to a more successful brand presence. Through a strategic and fast paced Shopify theme revamp, Hindraj was able to boost overall online presence and provide customers enjoyable tea shopping experience. The updated theme not only aligned with the brand’s values but also synced well with the backend. Moreover, it positively impacted customer engagement and satisfaction, resulting into higher sales and brand loyalty.